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Rewriting the Agency Playbook: How Gen AI Transforms Client Partnerships

Speakers
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VP, New Business & Enterprise GenAI , Adobe
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CEO, Code and Theory
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About the Session
Join Michael Treff, Code and Theory CEO, and Hannah Elsakr, VP of New Business at Adobe, to hear how gen AI is reshaping agency-client relationships. As traditional service models evolve, discover how leading agencies are leveraging Adobe’s gen AI capabilities to deliver greater value and drive innovation for their clients. Learn how the integration of Adobe’s creative AI tools is enabling teams to work smarter, iterate faster, and focus on higher-value strategic work — benefits that led Code and Theory and the entire Stagwell Global network to partner with Adobe to deliver the future of content supply chain.
Key takeaways:
- Strategies for enhancing creative workflows, building client trust around AI, and strengthening strategic partnerships
- Insights for agency leaders and brands navigating this transformative time in the industry
- How partnering with Adobe elevates the next chapter in content supply chain
Industry: Consulting/Agency
Technical Level: General Audience
Track: Content Supply Chain
Presentation Style: Case/Use Study
Audience: Campaign Manager, Digital Marketer, Marketing Practitioner, Business Decision Maker, Content Manager, Designer, People Manager, Social Strategist, Team Leader
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