[Music] [Sybrand Lubbe] Welcome to today's session. So yeah, so it's quite great to see you guys coming around. And today, we would like to talk about a system from Adobe, which we would like to tell you how to launch a small independent motorcycle company called Bimota on a global marketing platform using Adobe Edge Delivery Services. So please allow me to introduce ourselves. So my name is Sybrand. Originally, I'm from South Africa, but living in Germany and working as a Principal Solution Architect at Cognizant Moment. And today, with me on stage is Haris. We've been working together for about three years, more or less like that, if I'm not mistaken. So we've been working with the Kawasaki Group. He is the Business Strategic Manager for the Kawasaki Motors Europe and together we've launched quite a few websites across the globe with Adobe Experience Manager. So we have got some experience.
So with that, I would like to pass over to Haris and he will actually have a quick chat about who we are or who is Bimota. Thanks, Haris. Can you continue? [Haris Kocanovic] Thank you for the introduction, Sybrand. So I'm excited to be here. Happy to see people showing up. So before we move on to the technology and how this project came to life, I would like to spend a brief moment to talk about the company that we're about to display and give you guys an impression of what it is that we do. Yeah. Great. So let's move on. So let's go back to 1878. That's when Kawasaki actually was born. A company that will go on to revolutionize engineering. And for over 70 years already, it has been pretty much help define the world of motorcycles.
Now imagine Italy in the '70s, right? So three visionaries created Bimota. So their mission was actually to build motorcycles with unmatched craftsmanship, precision powered by the best engines available, like our own Kawasaki engines. So they didn't follow trends. They set new standards when it comes to designing new products. So fast forward to 2019, Kawasaki had an opportunity, and it was to reignite the Bimota brand. So blending its handcrafted excellence with Kawasaki's cutting-edge technology, right? Together, they start a new chapter. And today, well, Bimota is back.
A brand built for those who demand more. Exclusive machines, higher quality, and ultimate performance. A product for the connoisseur. Kawasaki and Bimota together, we're offering something special. The perfect blend of power, design, and performance.
So now we're reaching into a new discerning generation of riders and thrill seekers.
A partnership, a vision, and a future. And this is just the beginning. So with all that said, let's have a look at one of our motorcycles that's actually road-legal followed by a display of racing heritage. We'll show you two videos.
- Enjoy. - Great. Okay. Let's move on to the videos. You guys can have a look at it.
[Music] So doesn't really matter how often I see this, gets me excited every time. Do we, by any chance, have any motorcycle enthusiasts in the room? Well, that's quite a few. Okay. Good. So onto you. Great. Haris. Yeah. So it is actually quite true. Just to actually look at this type of machines is quite wonderful. But taking that as a bike person myself, it does get a blood pumping every time you see that, specifically that racing video. The speed, that is something that any company demands when it comes to digital marketing and the digital websites. So the best product going with that is with Adobe Edge Delivery Services. So this just highlights what type of speed and demand is there with Bimota. So with us as a company, we understood that Bimota has had quite unique challenges when it comes to this. And we had to help them to actually get out to the product and get the market out quite quick. So there was three or quite a few type of challenges. But the three main ones comes down to basically is that they need a very fast website. They need, basically, to scale globally.
Excuse me. And to ensure very high quality content delivery with very minimal effort. Exactly. So as a small company focusing on digital marketing while launching a new website, just ahead of a global motorcycle show, that was quite daunting to be honest. So that maybe the next segue how we can discuss how we approach these challenges. Yeah. True. So we can actually go through that. Sure. So that actually look like a very good point. So we as Cognizant Moment, we've basically centered our approach on the agility and right technology for a rapid deployment. Given the very, very tight deadline that we had going into this major global motorcycle show, things are quite tight. But at least we recommended to Kawasaki and Bimota to go with Adobe Edge Delivery Services.
We have had quite good success previously with rapid migrations using it before. So we're quite confident that this is the best choice for the technology. Yeah. Well, the choice of technology was quite critical. But to be quite honest, we already had very long experience with using Adobe Experience Manager. So when you guys proposed something new, I was quite skeptical, to be honest, because we were venturing into something that was, for me at least, unknown. Yeah. True. So that is understandable because this was a new product from Adobe. While your Adobe Experience Manager and our partnership that we had with that is extremely powerful, Bimota needed something a bit quicker and very easy to use, especially with a small team.
Excuse me. So we needed something faster, much lighter, than the Adobe Experience Manager, but still can integrate with their Adobe ecosystem. Even with the Adobe DAM integrations, which is actually quite important, also with the Adobe Analytics, going forward with some third-party vendors, for instance, cookie management, dealer finders with your external map systems. So we needed something that can actually work really well for this company and to go with speed and to go outside. So let's dive a little bit deeper into what this product can offer to you guys. So the best benefits what Adobe Edge Delivery Services can offer from an IT perspective is that it's a platform that ensures very fast and more reliable content delivery via the Adobe Managed CDN globally. So it is also optimized for high content velocity.
Looking at that, meaning, it can handle quick loading, high quality media for engaging a proper user experience on any device.
Plus, it seamless integrates, like I mentioned, with any Adobe Tech Stack. So the ease of integration simplifies our overall architecture and reduces complexities. And the scalability, so looking at how to scale this quite globally. So that helps us to reduce latencies. And the speed is just very, very good. Streamlined with this content publishing and an agile editing experience were quite essential for your small team.
User-friendly orders to authoring, sometimes with large stuff like the Adobe Experience Manager can be sometimes a bit cumbersome. But looking at this, anybody with standard document-based knowledge, they can quickly adapt, and that will reduce your training time, which is really good. I couldn't agree more. So I remember the first time you guys pitched it to me, and the premise was, basically, if you know how to use something like Google documents or any of the Microsoft Office apps, you'll be good to go. So we tested it. And within a few minutes, I was actually able to author, review, and publish pages within, I think, 20 minutes. So it's not just about speed, it's also about empowering your team, which it actually does. Yeah. So that's actually quite true. I'm going to say a little bit. So if you got a very large team and the people know how to use any word-style document with very little training and just to show people how to use it, you can actually build pages, like you said, preview, publish, and it's live. As easy as that. So it's a really, really great product to use. But now going forward, so we can all speak about how fast it's going to work. But I think sometimes some people like for me, I get quite excited about drawing pictures as a solution architect. So I like blocks and arrows and things like that, I think. So to explain a little bit more how the whole architecture comes about is, so with Adobe, we'll set up for you a Git repo. So with that, you'll get the base product, if I can put it in that sense, where you can extend, go a lot further. So if your developers know JS and CSS quite well, they can extend building into proper features for proper markets. So you don't have to have the same market across the globe, but you can also extend it to further markets. Then looking at that, going into our document-based system, so you can use either Google Drive or for much larger enterprises, you can go into SharePoint. So with SharePoint, you get a lot better security. So you can control what type of users need to go in and who can do the authoring for you. Again, it all integrates really, really well with your Adobe Edge Delivery Services. Again, people can do the content blocks. They can build on a page, preview it, and then they could actually view it and click on the work and publish. It's really, really fast, quite easy, as you mentioned. So it works quite well. All of this integrates and flows through our Adobe Managed CDN, which we prefer to use. So it's all cloud-based as well. And with that, it can go out to any client, which includes desktop, mobile, whatever you actually want to do it for. So it works really well, and the whole system flows well together.
Going into that, let's have a look at how this can scale your digital solution into any type of business. So let's have a look at that. With your Adobe Experience Delivery Services, you can produce much faster content. So if you look at a big corporate company and you need to produce some marketing promotion that has to go out, with some companies, there's quite a lot of big flow where it goes to, you have to get marketing guys needs to approve, needs to run through quite a lot of channels to actually get to it, which can sometimes be a little bit of a pain. But with this, I can assure you, you can get people, even like Haris. Like I said, he can do the quick authoring, get it out, get it published, and it's live. Really simple that. And it's that simple. So it means that with this fast way of producing content Bimota could actually quickly update, and they can get their tonal presence out globally really, really fast. And also with a scalable architecture, this thing supports growth. So we can go out into the world, produce more sites with very, very ease. And the content authoring empowers your team to manage this content globally quite effectively. How would you say? I couldn't agree more. So with all that said, I think it's also worth noting that when we started this project, it took us eight weeks from start to finish. We didn't have anything. We had a very old website that was obviously not working the way it should be, and we started the project. And within eight weeks, just before the launch of a new product on the EICMA 2024, which is the largest motorcycle show in the world, we completed it. Something, to be honest, that I have never experienced before.
So it shows you what you can do if you have a trusted partner with the correct technology, right? So what it can do for your business. So what did it do for us? The website went live, and not so long ago we did a deep dive on the analytics. So the SEO and performance improved significantly. And that resulted in far better engagement, so as you can see on the slide. And the last metric is maybe for us nowadays, maybe the most important one. So when you look at global statistics available, 65% of the traffic almost is now done via mobile users, right? So mobile compatibility is an absolute must. And this approach just proved that this was the correct technology for us.
Yeah. That's actually quite true. All right. So it's also great to see how trusted partnership approach and the tech have resulted in a high quality website for Bimota.
And because it's such a small company, of course, they're part of a big company like Kawasaki, but it allowed them to punch above their weight.
Yeah. Which is actually quite true. And to see how this site is currently now performing, we can truly say that the speed that the site is actually loading, so that's the one thing I can just quickly want to dive into is with Adobe Experience or with this product, they measure it with a thing called light-hour speed. So for some, how to actually set this up is that the site will load really, really fast. You can measure what type of metrics that you're going to use, what type of graphics, how it loads. You can see everything, and that will help you to determine which is the best way to go forward. And the sites do load really fast, and you guys are more than welcome to go visit the site. Actually, now on your phones, you will see that it does load fast. So to see how the site is performing and with the proper scalable architecture and with Adobe Edge Delivery Services, this is quite a truly very great trusted partnership. We have created a robust digital foundation for Bimota and to take this truly to a global scale.
And thank you for that. So it's quite clear that the strategic approach, the choice of tech and the trusted partnership because that's pretty much the most important one if you ask me.
It was an instrumental step for us, making sure that Bimota is ready for the next steps. So we're confident. And just not so long ago, I think a few days, we actually decided to roll out within the next 12 weeks. We will probably scaling up to-- I don't know, 10 more markets. So I hope you're ready because we will have some work to do once we return. So looking forward to that. Yeah. That's actually quite fantastic news. And I think, the rollout globally and, yeah, so just to show how quickly we can do this and with the ease of how quickly we did deploy that one site, it means to go out globally on a proper content strategy, this can work really, really well. So truth to be told, I know that you guys probably have heard about it before, Adobe Edge Delivery Services. Some people are quite skeptical about it, but I can truly say that that is just a myth.
This is truly a remarkable product. And like I said, with the correct partnership and with the correct clients and so, you can really, really take your business to the next level. Because this one, to make sure that you can launch your company into the future with fast and reliable websites. It's truly, truly magnificent. To be honest, just to add on top of that, specific for our market, so we're mostly active in Europe, but we have rolled out these websites all across the world already. And what makes it difficult for us, we have so many different languages. We have multiple currencies, multiple rules. So it's quite a complex environment. And to see how this is so flexible, which empowers us to scale up very easy. So I think we can roughly do three weeks per market, maybe even quicker, which is to me, that's remarkable, if I'm really honest. So yeah. Yeah. So I think from a deployment point of view to get all the content out, I think our biggest challenge would be a translation, to get the site translated. From a technology point of view, it's really simple. - It is. - Yeah. You get the translations in or even use AI nowadays, copy paste the content in there and press Publish, and you're good to go. Yeah. That simple.
All right. Great. I think we're done. Yeah. Thank you for your time. Yeah. I think everybody's, yeah, happy.
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