AI-Powered Personalization: Prudential's Secret to a 135% Engagement Boost

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About the Session

Imagine turning lackluster landing pages into top-performing MQL drivers. Join Prudential’s Ashley Cheretes, Director of Generative AI, and Joaquin Viramontes, Director of Experimentation & Personalization, with Adobe’s Drew Burns, to learn how Prudential went from AI personalization beginners to achieving a remarkable 135% lift in engagement in less than 30 days with Adobe Target. Our speakers will walk you through their journey using predictive AI and generative AI and developing an AI-infused content strategy to design a winning blueprint for a new, efficient, and intelligent optimization strategy.

You will learn:

  • See Prudential's step-by-step workflow for using Generative AI for content creation, experiment delivery through Adobe Target, and measuring results through Adobe Analytics
  • Learn how to craft Target activities that solve business challenges and deliver real results
  • Explore the art and science of blending AI-generated content with human editing to maintain brand voice and foster deep customer connections

Industry: Automotive

Technical Level: General Audience

Track: Customer Journey Management , Generative AI

Presentation Style: Case/Use Study

Audience: Digital Analyst, Digital Marketer, Data Scientist, Web Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations , Marketing Technologist

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