On Brand, on Time: Three Ways to Scale Content Creation with Adobe Express

[Music] [Chloe McConnell] Good morning, everyone. [Matt Hernandez] Waiting for somebody to jump through. Other doors are closing. That's it.

Thank you all so much for joining this morning. You are the intrepid crew who are doing the post-Bash morning session. So-- This is 9 o'clock. There is 8 o'clock. So-- There were-- Okay. Wow. Wow. - That was actually more rough. - So credit to you guys-- But yeah, big credit to you all. Incredible to see you all here. We are thrilled to talk to you today about On Brand, on Time: Three Ways to Scale Content Creation with Adobe Express. If you want to scan this QR code, we have a few polls along the way, and it's also where we'll be capturing Q&A. So we'll have a lot of time at the end to answer your questions about our roadmap, what's coming, and how we use Adobe Express.

All right, let's jump in.

So my name is Chloe McConnell. I'm a Director of Product on Adobe Express. I've been working at Adobe for almost eight years now in this problem space that Adobe Express is solving, which is around bringing creativity to everyone and ensuring that anyone has the capabilities to create on-brand. Before Adobe, I worked in the publishing industry at The New Yorker magazine, where I manage all The New Yorker's digital editions. And I'm originally from Toronto up in Canada, but now I'm based in Berkeley, California. And I'm thrilled to be joined today by Matt. Hi. I'm Matt, everyone. Good to see you. I'm the Head of Design for Paramount Streaming, which includes Paramount+ and Pluto TV. And I've been in this entertainment design industry for about 22 years, which is crazy. I've been with my company for the exact same amount of time, which is crazy. But yes, thanks for joining us. I'm originally born and raised in Los Angeles, but now I was lucky enough to live in Bend, Oregon in the Northwest, but I am in LA and New York a lot.

So yeah, thanks for coming. Super excited to walk you guys through some things. And since this session is on-brand, it's completely coincidental that we are dressed exactly the same. But we walked in the room this morning, and we're like, this is really, really good juju. We are on-brand. This is the speaker uniform. This is the very monochromatic-- So completely unplanned, but I love it. We are just living up to the name of this session. So again, scan this QR code in the corner, and we'll learn a little bit about your familiarity with Adobe Express as you fill that out. I'm going to jump in to set the expectations about today. So you're going to learn all about how you can leverage Adobe Express to ensure on-brand creation across your organization. We're going to start with a quick intro. So Matt sharing a little bit about brand consistency, I can share a bit around brand struggles, and then we're going to jump into these three main pillars. The first one around consistency, we're honored to have Matt here who's going to share case studies on Paramount Streaming and how they ensure brand consistency across multiple teams, multiple brands. And then I'm going to jump into the product with Express and do a complete demo to you to share how you can use locked templates to enable control across your organization, and then how you can use our innovative AI-powered technology to create variations and campaigns at scale to help yourself with velocity on the brand consistency front.

So with that, let's hop over to the poll...

And see all your familiarity with Adobe Express. Who are the experts? Who wants to come up here and help me run the session? Or is this just my team at the back who filled that out? So great across the board. Love that there's some people that have used it regularly. Some people haven't tried it yet. So excited to introduce this pretty new product to you all and the power of it and what it can accomplish. And that makes sense that most of you are in this in-between phase where you're just getting started, you're just learning. And so I hope there's going to be a lot of content here today for you to learn, and we're looking forward you to taking some tools and tips and bringing them back to your teams and implementing them.

So with that, I'll hand it over to Matt. Okay. It's a big slide about me and my team.

Again, I told you, I run a team at Paramount Streaming. It's a group of static designers, motion designers.

We have key artists, digital display, designers. So a lot of different parts of design that are touching our brand. And not only that, we're working with a lot of other agencies and vendors.

So my team is based in New York and LA. Again, I'm in the Northwest, but I sync with them tons.

So that's a lot of the work that we do, and it's a lot of different touchpoints from all different parts of design. I'm a designer at heart. That's my background. So I know there's a lot of different people in here from strategy and engineering and a lot of executives. And I'm going to focus a little bit more on how that works for design. But not to downplay. There's so many other things. When this word comes up, branding, I know it's this ambiguous big word and what that means. And I think too, one of the big things that we always talk about is there's so many parts of branding beyond the design. I think the design is a great vehicle to work it through. But I think the biggest thing and not to downplay, there's so much other parts of it with testing and your brand voice and your brand tone and all of these other parts with your value proposition, and how you get that out there. And again, I'm on the design side, so I'm trying to look at through those things and see how we put that out in the market visually and how does that come through. And when we talk about branding, I think branding is a big test because I'm going to show a quick thing here is that's about how long you have for us to get a message across from you. It's a little weird, literally, that is it. What did you take away from that image that you just saw looking out your window seeing a billboard? If you're walking in a subway, if you see something in the corner of your eye, my job is to make sure you saw something and you get some kind of feeling. I think the hard thing is sometimes is, "Did I even recall anything?" And I think the difference right now is there's so much things in the market that are grabbing for your attention. Even from you guys to not look down at your phone right now, that's like, we're winning right now with some of you. I see some in the back that are on their phone. But that's what we're working towards. We're trying to grab your attention, and there's only a couple ways to do it. It's either through a thought or a feeling. When you see something, color, typography, font choice, motion, all of these things are vying for your attention. So when I'm working through different things in the brand that we're looking through out in the marketplace, my biggest thing is how do we disrupt that flow? If you're going somewhere, I don't want you to be late on the subway. But if you can stop for 10 seconds and watch my thing, I'm doing a decent job with that, which doesn't happen. But if you are, I appreciate you doing that. But that is the challenge is what can we get your guys' eyeballs on? What can you retain from it? And also that there is a thing with feeling like certain colors spark emotion or some connection. And that's what we're trying to find those avenues through strategy in our research of what's working and what's not working.

So I was going to talk about three different pillars. And these are more, when it says like pillars of brand design, this is just my opinion of how I approach it these and it's so weird that they're all Cs. I don't know. I didn't plan that. But these are the three things that I've really focused on is consistency of making sure that you're always seeing the same thing across the board, contrast of things that are popping out, that it's not always the same creative, that we have some variation. And then clarity of message of making sure when you see that thing in two seconds, that you come away with a handful of things that we would like you to. It's either our brand presence, a CTA of, where am I going to find this? What time are we going to check this out? And then just talent, imagery, what kind of thought or feeling I'm trying to evoke with the message. So those are the three things that I really focus on when I'm looking at our design and our brand. And if these don't check some of those boxes, these are the first things I go through.

So to talk a little bit more about that-- I'm sorry. I'm going to go into consistency. This is going to be issue, guys. I'm going to be trying to pass it back to Chloe. But this is a couple examples of consistency. So just making sure and you guys have probably seen this with Paramount. If you see blue and you see this blue frame, even though a lot of people like blue and they like frames, we were the first. Just saying. Sorry. Competitors here. But we really try to drive this home of our holding device of any visuals that always pushes back to either Paramount+ in the destination.

The second thing is contrast of making sure that you have some vibrant imagery. Specifically, when we talk about busy transit areas, busy areas where people are walking through and people are busy, we need to be a little bit bolder with our color, bolder with our messaging. Animation comes through way more sometimes when static. So we find opportunities where we can push this narrative as much as we can across in these heavy traffic areas. And we felt that if you want to catch somebody's eyes, something moving always works way better.

Within clarity, we really worked with our teams, specifically in digital, making sure that our messaging is clean. The hierarchy makes sense. A lot of times, there's a lot of information to convey in a small space. If it's from a small digital unit all the way to a large billboard, we want to at least make sure there's a flow of hierarchy of clarity. I think when you have everything sometimes the same size, it all disappears. So having a hierarchy and typography and some of those things are important and trying to organize the material because you'll get a lot of different content with a lot of different genres that you have to put together. And how do you make it feel cohesive? And usually, that is a branding and the hierarchy that does that. So talk a little bit more about brand integrity. I'm going to hand it to Chloe. Yeah. Thanks, Matt. So Matt built this up in terms of the importance of branding. And I'm going to be the downer in the room to speak about the difficulties that we're all encountering in terms of making that a reality, and making that consistency a reality. So over the past few days at Summit, I've been in meeting and meeting and meeting with key enterprise leaders. And also, as a Product Manager, we're talking with users all the time. And it is very, very clear that organizations struggle with brand integrity at scale. And it's across these three ways, right? First of all, 70% of marketers and business teams are producing more content. Our jobs are highly visual. When we're telling stories, everything is visual and everything is content based. But 63% of us are saying that we have less time to produce that content. Our jobs are expanding. We have more and more to do. And so what happens is that this results in 85% of users within organizations using DIY or unsanctioned tools. So they're just going off and creating things on their own without recognizing the brand guidelines. And this problem adds pressure to all functions, and so it's not just a problem in terms of the brand itself. We feel it. And I hope that you empathize with some of these, so I'm going to ask you to raise your hands as I go through if you know this user or if you work closely with these roles, or maybe you're some of these roles yourselves. So first of all, there's the designers and you're under increased pressure from the scale and velocity of the amount of content that has to be created. You can't create content for everyone in your organization, but you also can't moderate all the content that's put out there. We were in a meeting the other day where the design lead said, "I was on LinkedIn, and there was all of this stuff posted on-brand on LinkedIn, and it's so frustrating, but I just don't have the time to moderate that content or create that content for everyone within the organization." And so they want a way to efficiently offload design tasks that are low risk to the rest of the organization. So hands up for designers in the room, people who feel the stress, a little woo-hoo. Wow. A lot of you. Okay. All right. I've hit a chord. I've hit a chord. I see some nods. People are here. The second one is the marketing role, right? There's the expectation, as Matt just spoke to, that everything needs to be personalized and in the moment, right? On-time, on-brand, in the moment. And that is so much pressure to customize, whether you're thinking about global campaigns in the thousands of variations across media and across geos, whether you're thinking about localized franchises, localized teams who need to create their campaigns, their print material more in the tens. You have to do it on-brand and on-time, and this is incredibly difficult. So marketers need a way to use templates and then quickly customize for their local needs. So anyone feel that pain? A little bit less. All right. - More designer pain in the room. - Yes. And then finally, we have the rest of org and partners. So rest of org, if you think about HR, sales, business strategy, people have to create pitch decks, reports, newsletters. In the moment, they have to be incredibly professional, but the turnaround time is very quickly. They're working across multiple disconnected apps, don't know where all of the assets are, and they need a way, also that's templatized to create that content in the moment for internal communication or external communication, if you're thinking about sales and communicating with partners. And then the last piece is around partners, right? Those people that you're working with, whether you're doing co-branding with partners, whether it's your customers, your clients, your fans, that also need to be able to create that content on-brand. So what about this third one? Does anyone in this bucket feel it? Less and less. Wow. Really design heavy room. I love it. I mean, that makes sense because Matt's here. So he's drawn you all. Like, after. So the risk of all of this, obviously, there is the emotional risk of the pressure that that puts on all of us, but there's also a real brand reputation risk, right? When there's rogue creation out there, your brand is showing up in sloppy ways across multiple channels if they're sidestepping your brand governance. There's a serious IP vulnerability risk if people within your organization are using generative AI with non-commercially safe generative AI tools. And then there's a brand reputation risk, right? It's like, as I said, I worked in magazines. It's like a typo in a magazine. All it takes is one typo. All it takes is one breach of rogue content out there that can destroy years of brand equity. And that's why this is why branding is so important, but why brand risk is an incredibly important problem to solve and to avoid. And so that is where Adobe Express comes in. We are the quick and easy app to create on-brand content across your whole organization. We don't want you to have to compromise on-brand integrity. We want to ensure that everyone within your organization, across your partners and across your entire ecosystem can create on-brand. So I am going to switch over to the express sizzle reel so that we can wake you back up again with a little bit about Adobe Express for Enterprise. [Music] All right. Woo-hoo. Adobe Express. All right. That's all our sizzle reeling for the day but hopefully, you're woken up. I love that video. It jazzes me up every time I see it. My team is at the back who built a bunch of those workflows, and it's just so exciting for us to see this out in the wild and to be able to share all of these incredible new value with you. So I want to go back and share a little bit about Adobe Express, especially for those of you who said that you're new to it. So Adobe Express is a platform for content creation at scale. And that means that we are a web app, so you can access us on the web, on your desktop. But we're also a mobile app, so you can use on the go from the conference room floor or whether you're commuting. We also work hard to meet you where you're at, so we have an embedded SDK. We have a number of partnerships, which you saw up in the video. For example, Express is embedded into Miro. But you can also embed Express into your workflows as an organization and use our SDK so that we can meet you where you are. And we also have a whole ecosystem of enterprise add-ons, which means that you can connect to all your third-party workflows, and you can even build your own custom add-ons and add to this ecosystem so that Express works exactly for you.

Now in terms of what is important for Express and how we're solving user needs across functions and how we're doing it in an incredibly unique way that only Adobe can do, it's across these five vectors. First of all, it's enabling you to create standout content, and that's because Express has the power of Photoshop, Illustrator, InDesign, Premiere, all under the hood. We have all that expertise and technology from Adobe, but we're making it incredibly easy for anyone to use. So if you don't have any knowledge or expertise in those tools, Express is there to be incredibly simple. But if you do have the knowledge and expertise in those tools, it has all of the power to support your needs. Second is control and creating on-brand. Control, control, control is the name of the game. We want to ensure from the moment that the user logs in and drops on home all the way through the export within enterprises, you have the capability to completely control everything that your users see in terms of the content they see, the actions that they see, so that you can ensure that they have maintained that brand governance in the content that they're creating. Next is that we're integrated with our creative and marketing workflows within Adobe. So we have complete integrations and import workflows, which I'll demo in a bit, from InDesign, Photoshop, Illustrator. With Acrobat, you can access all your Creative Cloud Libraries, and we also have our workflows integrated with AEM and coming soon with Workfront and GenStudio. So we're creating this end-to-end marketing system and laddering into the overall content supply chain narrative. Next and I meant is that our AI is completely commercially safe. I'm sure that you've heard this many times throughout this conference, right? You can be 100% confident when your team is using generative AI within Adobe Express, and that is indemnifiable. And then finally, it's easy enterprise grade company-wide access in terms of licensing, in terms of deployment, in terms of provisioning, and then also all of the real-time collaboration, co-editing, commenting workflows that you expect.

So with Adobe Express, we're trying to build a scalable on-brand system so your team can create on-brand. If you want to scan this QR code in the corner, we have our next poll for you that's going to ask you about the who you're trying to ensure that creates on-brand. But the system that we want to be able to unlock is that marketers can collaborate with designers to establish that brand, right? What is the brand definition? What is the brand guidelines? What are those brand rules? And then the designers can create locked templates, style guides, all the collections of assets, and then distribute that system back to the marketing team so that they can create their content, back to the internal organization so they can create all their business content, and then even externally to partners, to clients, to franchises so that they can also create on-brand with all of that content. And so let's hop over to the pool to see a little bit around how you guys are thinking. Love an active word cloud. Who does not love a word cloud? So who are you trying to ensure creates on-brand with Adobe Express? I see just general team. Great. Let's just do everyone, right? Everyone should be creating on-brand. The marketing team, designers, HR, production, students. I love that. Yeah. Express has a huge use case now in K-12 and higher education.

Awesome partners, managers, regional, organizations, see incredible, incredible things in here. There are so many people that we can put Adobe Express in the hands of to help them create on-brand.

So next, I'm going to hand it back to Matt, who's going to speak to brand consistency and some of the case studies of how they're using Express and piloting Express today at Paramount Streaming.

So just talking about the building of brands across teams, we at Paramount, we have a lot of different parts and pieces under our umbrella. So not only with Paramount+ and Pluto TV, we have a lot of other studios and other channels that we are trying to have a consistent brand across all of it. And when you go across just a small team, even with just 10 people, sometimes even that is challenging. But to make sure your brand works across all of these units that have their own design teams, their own marketing teams, that's where the challenge does definitely come in place, and that's why some of these rules are super important.

Yeah, we'll do. Thanks, Damon. He's making it happen.

There you go. Everyone give him a hand as he walks in. He's worked very hard to make sure-- So with that said, with that many groups of people touching your brand, to try to keep it consistent and intact is challenging. And one of the biggest things for us is having this efficiency in asset management of making sure people know where to go, where people know where to get the correct logos. We've done a lot of different things with the libraries, in our guides, in our brand, and that's been a game changer for us. And right now, we worked with Adobe, a lot of our team members do look at Adobe Creative Cloud Libraries, and how do we take our brand and put it all within that library. And what's amazing about it is in the past, there was-- I'm going to be really honest with designers here if you're in the room. We have stuff on drives. We have stuff on our desktop. We have stuff in weird places. It's not the most efficient, but we're artists, and this is what we do, and you guys have to accept it. But the best way to do it, and this has been a game changer for us, is really having a bank of libraries within your application. If you're jumping into Photoshop, After Effects, Premiere, and it's a consistency library that is there that you can reference the logo, the colors, the typography, and you never have to leave the application, to me that is the biggest win. I think once you have to exit out the experience, not only you're breaking your concentration of switching gears to find something, to have it within there, is the game changer for us. So that's something that we work through. And I'll show you just with Paramount+ with our global libraries, we make it a super easy place to grab what you need, whatever application you're in. If there's an issue with where do I find the logo? I say, "Go to the libraries." Where's the color? "Go to the libraries." It's all there at your fingers touch to grab it without having to hunt and look for what's the appropriate one. Also, what's great about it too is once we have a global chain, say we want an adjustment off a font or a logo, it will auto-update within libraries, which is great. So keeping that consistency, again, I keep saying-- I'm going to say that just like Chloe. We're going to say consistency a lot. It is the main point of trying to keep the brand intact.

Here's a couple other ways. And also too, when you get to these different size breakdowns, when you're getting into billboards and then you're going down to 320x240 digital ad, to try to keep them familiar, keep that feeling that these are the same destination brands is one of our goals here.

The second thing I was going to be talking about is for our non-designers in the room. We're with you as well. I think the hardest thing is to get a deck and start from scratch. And if we can do our job as designers and get some templates built, get some deck builds together that keep the decks visually aesthetic, looking great, give you guys the flexibility to jump in, change typography, change some visuals. That's what we've been working on with Pluto TV of building these decks in Express, which was super easy, superfast, and having access to our brand within it has been great. So I think it's a good opportunity. If you guys are messing around with different deck builds, definitely open up Express. It's pretty, it's really intuitive to jump in. And if you have your brands in there to be able to build it quickly and then lock certain parts of your decks for the designers, if you don't want any messing with your colors, if you want to mess with a certain architecture design, you can lock that stuff down and give them access to go and change everything that that you want them to change. So that's been great to hold consistency. The one thing you don't want to see is decks out in the wild that have nothing related to your brand. And if you keep it within here, it works really, really well.

The third thing is exploring new ways to tackle social media content. I know through locking some design templates, this is something we're exploring. It's definitely something we've been messing around with. Specifically people that-- I'm going to throw example. If you're having to build some content superfast, if you need to swap and make a post, if you're on the red carpet and need to take a photo and get something quickly, to have some of these templates that are already locked down and give people flexibility to again update, and they're already vetted and approved to have those, we've been really working through what would that look like? Then I'm going to get into-- This is a total sidebar but it's still relevant.

I'm a designer by trade. My wife, she asked me for a lot of things all of the time, and a lot of friends do too. I think as a designer, they're all like, "Can you design this birthday card? Can you go do this thing?" I get more requests from my wife, who's my super-agent, on things that I need to do for people. And to be honest, I bring work right into there. So I got proposition. My daughters play volleyball. They're in a club volleyball team. I was complaining about the swag and the logo-- - Danger. Danger. - Which was not smart. And then at the next step, I had a call. My wife set up a meeting, and we're having a meeting about redesigning our brand book for our club volleyball team, which was-- It was actually more notes than I get at work, and this was a challenge. But I opened up Express. It was the first time I was ever using Express. And I said, "Okay. I'm going to do this. I'm just going to go for it." And to be honest, it was the most fun I've had just having complete autonomy, which is amazing to have on a brand and totally just doing something new. So in one night, I just started putting stuff together, had some photos, started redesigning a logo, did it in Photoshop, brought it in, built a brand in Express, worked some language, typography, then some color palette-ing of what is our brand colors, put some swag in that I would be okay wearing.

That was amazing. I got one free hat. She almost made me pay for the hat, and I was like, "Really?" I literally just the next day built this whole book, and then I went to Staples, printed it out. The color wasn't right. So I told the Staple guys, "Can we just do a couple more times?" Put it all together and presented this book in a day using Adobe Express in probably the fastest cycle I've ever done designed in, which was invigorating and exciting. And I'm actually really proud of my brand book. I literally have it in my office and it's right there. So not to say if you have a big organization that you're doing tons of things with consistency everyday life or everyday users. If my wife's going to ask you to do something then you just take the same principles in here, and it was super fun. So that was a very unique use case. Can we buy the swag online? Yes. Yes. We will buy the swag online. I will put it to sell online, for sure.

So that's the overarching of the brands that I touch, including Central Oregon Volleyball Club. There you go. Okay. Great.

Did you break? Can you still hear me? All right. Great. Great. Sorry. I shouldn't have doubted you.

So now we're going to jump over to a demo of Adobe Express and jumping into the product itself and what it can do.

The QR code is still here. I see some of you are already in there. Now it's collecting Q&A, so you can put in your questions, you can upvote questions and then we'll make sure to leave time at the end to address those. But we can also take live questions as well. And for this demo, I'm going to use a fictitious brand called Live Well EATERY. Live Well is a global health food chain. It's where there's a centralized design team that owns the brand, and then they're sharing that brand with their distributed franchises, local offices, where they can then use that content to create on-brand, but then customize it to the local needs of all of the industries. And the first thing that I'm going to speak through is control, so how you can take and create those locked templates starting in Creative Cloud, lock them down with the brand guidelines, and then share them with the rest of the team to reuse. And then I'll go into scale, speaking through all of the AI innovations that we have for variations, for creating in bulk, but ensuring that it all maintains and stays completely on-brand. So let's jump over to the demo screen.

How do we sound, Damon? Are we okay? All right. Good. So I'm going to start actually not in Adobe Express, but in Illustrator in the role of a designer at Live Well EATERY. And so as a designer, I spend most of my time in Photoshop, Illustrator, and in InDesign, and I should keep spending most of my time there. So in Illustrator, this is where I have my brand sheet, I have my colors, my logos, my fonts, these vector graphics that I've created. I can just drag and drop these vector graphics into my brand library here on the side where I have all my assets, and that's there and ready to go, so I can then reuse that brand library later within Express and then share it with my team. I'm also working in Photoshop, where you can see I've started creating this Instagram reel. I prefer starting in Photoshop. I prefer the pixel perfection of it all. It's what I know, so I can do all of the composition and all of the layers here. But then I can save this out because I'm going to then reuse it in Adobe Express to lock it down and share it with my team. So let me then hop over to Adobe Express here.

So on the home screen, what I want to do the first thing is import that Photoshop file element that I created. So I have it here on my desktop, and I can drag it and drop it in. And I have two options when I import it. I can place it as a linked image or I can convert it, and I'll show the linked image workflow a little later. But I'm going to pick to convert it because what I want to do is take this campaign, lock it down, and then share it with all the local stores and franchises so that they can customize it for themselves. And what Express was doing there, and it was so fast I didn't even have the time to talk through it, it was converting that Photoshop file using custom Adobe APIs to ensure that all the layers are still there. Look at that, all of the same layers that were in Photoshop show up in Express. I can edit all of the content. It is completely, completely converted from an Express file to a Photoshop file. And so now I want to make this move a little bit. This juicy morning campaign is because we're starting to open earlier than we used to. We're opening at 6:30 to try to get more traffic into the stores. So we're going to do half off juice to get people in early. Vegas, I don't know, 6:30 is early or late. It's probably more late, especially for the one of you who stayed up all night. I still appreciate you.

And so I want to make this move. I know how to use Premiere. I know how to use After Effects, but it's just so much faster to do this in Express. And I'm more of an expert in composition and graphic design than I am in animation. So I'm going to select this content at the bottom here, hit Animation, Rise so that it rises like the beautiful sun rising in Las Vegas over the mountains. I'm going to pick this text here. Let's loop it in a nice breathing, so it's like you're breathing in the morning, waking up. Love it. And you can see as I was doing this, this timeline appeared. And so this turned from a static asset now into a video all within the same editor. And I can even add another scene. So if I go to scene and I want to add, let's say, some videos. Let's say, woman drinking a smoothie.

So I can really make this move. I'll pick her and just easy drag and drop tools to have this outro. But I want this outro to be on-brand. And right now, it doesn't have my brand colors. It doesn't have my brand aesthetics. And this is where branding come in. So I click over to brands over here, and all my brands that I've created as brand libraries across Creative Cloud. And now all the brand libraries even that you create within GenStudio also all show up within Adobe Express. So you say the same logos, the same colors, the same fonts, the same assets across the entire Adobe system no matter where you are in your content supply chain. So I'm going to come down here. I'm going to pick this nice Coming Soon graphic that I created in Illustrator. Let's also add a nice loop in animation to make it wiggle. Very fun. And the other thing is that I want this video to be on-brand as well. So I can click on the video, go to Effects, pick this green Duotone Effect, but this green isn't exactly the green of my brand. So if I go to Customize, I see all my brand colors here. So instead of the black shadow, I can hit my dark green shadow. Instead of this neon green highlight, I can hit my brand highlight. And just like that, I've created a nice little on-brand outro. And we can play it beginning through end so that we can post this up on our reels and as a nice little brand aesthetic and then a call to action at the end. So now that I've made this move within Adobe Express, as someone who has always been uncomfortable with animations, I'm quite proud with myself. I want to lock it down so I can share it with the rest of my team. This is a very, very satisfying part. So I can, first of all, multiple select all of the things that I don't want them to touch at all. So I don't want that to be touched in any way so I can just go and lock those down. But there's elements that I do want them to be able to swap in their own content for, for example, this image. So I can click it and then hit Lock and then Allow replace image, and that'll enable the ability to just replace the image but then not move it around. And same thing with some of the text. So I want them to be able to customize the text to the local juice that's the most popular, and I also want them to be able to customize the location down here. So I can also go Lock and Allow replace, Lock and Allow replace. And then in the second scene, I'm just going to lock this entirely. I don't want them touching that. And so we've created this locked template. Again, very satisfying. I'm like, "No one is going to be moving that." So I go to Share, Make a template. I can give it a name. I'll call it the Juicy Campaign, just for fun. Pick the brand that you want to save it to. We can add a note, so some guidance. Please swap the juice and location.

Yeah. Can't type on stage.

Save the note. And then this is my favorite part and the most satisfying part is that you can lock down the restrictions for all the styles. So do you want users to pick brand colors that aren't on-brand? No? Yes or no? - Can I hear you? - [Woman] No. Okay. Do you want users to pick fonts that are not your brand fonts? Do you want users to have access to media that's not your approved brand media? Louder. Do you want users to be able to add layers on top of the locked template? [Woman] No. All right. Do you want users to be able to unlock the template? [Woman] No. Is there anyone you want to give a password to that you might want them to unlock it? - [Woman] Maybe. - Maybe. Okay. What should the password be? - [Man] Maybe. - Juicy? Juicypromo. All right. And then you have a preview on the side of all of the things you're locking. So let's save those restrictions and save that template. While that template's saving, we want to share this brand. So to ensure that anyone can access it and reuse it, you can add people's emails directly. So I could put in the Live Well Toronto branch or you could also add it to a project. So project is a shared folder so that if it's added to the project, anyone who has access to the project is going to get access to the template. So we like to use a project by department, for example, or you could use a project for different campaigns like we have here. And so that's all saved. Let me move over to the designer view, sorry, to the store worker view. And so here I am logged into a different Adobe Express account, and here's the brand page. So there's a brand that was shared with me. I can see the brand style guides here, know the logos, colors, fonts, and then I have all of those templates, including the template that I just created. Actually, I realized, "I should have put a typo in here because then you would have known that it was a live demo." I'll remember that next time, but you do see that I created this today. So I can start a new file from this template. And so as a local store owner, this is great for me because I don't have time to get started from scratch, but there's this new promo, and I want to put it out on social media. So the first thing you should notice when I land here in the Editor is it's much simpler. I don't actually have any choices on the left-hand side. You can see this a template. I can see that it's locked down. And so I'm just going to do what I'm allowed to do, which is replace this image. Because I did that setting that I'm not allowed to access media that's not brand media, when I go to replace image, the only options that I see are the brands, and so I can just click on the brand and swap that in. This is our-- In Toronto, our favorite juice, the Berry Bliss, change the text there, and then finally swap in the location. We're no longer in Vegas. Moving to Toronto and then swapping the address, a very real address. Don't look it up. I don't know where it is.

And then with that, just a few clicks. I am not a designer, but I customize this great animation and then can put it out on social media for us. The other thing that I want to show that I often reuse as a store manager too is our quarterly report. So every quarter, we have to create a report. So if I go into my templates, I can see a template here. Here's the quarterly report template just like Matt was saying for the Pluto TV presentation. So I can create from that and jump into this template and customize it. So I've already started customizing it. Some elements are locked down, but I can put in the city name, Toronto, my name, what slide my quarterly report starts on. We have complete charts, graphs, and tables support, so I can click on here. And as you can see, my colleagues are already in here live co-editing with me. We support live co-editing from the ground up, so we can all create these presentations together. I'm going to say January was like an epic month. I'm going to make that huge because everyone was trying to be healthy in January. I can also adjust the colors. Again, when I go to color, when this template was created, they picked only brand colors. So in the color palette, I only see my brand-approved colors, nothing else. And so I have to choose from there.

Awesome. And then I can continue to customize it from there. If I want to add comments, I can as well. So we can comment back and forth to each other, pinning those comments, having the conversation.

It's a completely collaborative place, but we are collaborating amongst our store managers but still within the confines of the brand and the template that were created with us, only using branding fonts, only using brand colors, only using brand assets. So that was a quick summary of the control aspect of how you can ensure that the whole team stays on-brand through social media assets that are locked, but then also pitch decks and reports that are locked, but you can also apply this to presentations. What I want to show you quickly is our scale workflows, so how we're using variations and our AI innovations to help you scale and create on-brand. So the first thing here, I am back in the designer account, but I could be the designer, but I could also be just someone within the organization, a marketer who has to scale content and ensure it creates all on-brand. We have this new Mango Magic flavor. It's an Instagram post. But this is a campaign. It's not just one platform. And so I want to click Resize and change this into a landscape mode and Duplicate & Resize it. And what is happening here is we are using our commercially safe GenAI to expand the image so that not only are we just resizing the shape, we are creating a new image and filling that shape. Woo!

All right. Look at all of the options. There's lot of different shapes of mangoes. I had no idea.

Let's take this one. It's great. I'm glad there's so many. And as you can see here, right now, we have our two different sizes completely and smartly resized. Now the next thing I want to do is I actually want this to be across multiple different languages. So I can go to translate. I can select a few languages, French. Does anyone want to call any out? Any favorite languages? [Woman] Portuguese. Portuguese. Love it.

Perfect. I can add up to-- There's up to 50 different languages in here. Hit Translate, and it's going to take those two pages and then translate them across all of those different languages. So you can build out that campaign. And as you can see here, we have all of those different pages. Now I've created all of those different pages, and I have a linked asset in here, this Coming Soon graphic. And I've realized, "That's just a lot of green. I actually want that to be orange, but there's across 10 different slides. What do I do?" I can actually go back to Illustrator, open up that asset, hit Edit, select the background. Let's do this. Pick that orangey brand color, save that out, and then head back to Adobe Express. And already, there's a warning that says, "Hey, your linked assets are there." Updated it. I clicked it almost instantaneous. It's reading that. It's going to send it through all of the different pages. Let's see. The artwork was selected. And then there it is, that turned orange. And not only did it turn orange on that page, if I go to my seven pages, it turned orange everywhere. You can imagine if you are creating-- Can I hear? I think I heard a clap. Woo-hoo!

And so as a design team, the rest of your team, your marketers can be creating content, can be creating those variations. You can update your asset on your end, and they'll always get the latest, and it'll always be on-brand.

I want to show you some more bulk variation workflows that we're working on. And so before I do, I'm going to create a generative image for this new delivery, Instagram post, and we want to A/B test and run a bunch of different variations. So let me go to Media and Generate image, generate a square. Again, all commercially safe. I'm going to do green smoothie on table with palm trees in the background. It's good when you're generating a prompt to have a lot of specificity. I want this to be a photo. See how it looks. It's always a little bit risky. And then I'm going to put it down here in the corner, and this is connecting to Firefly. If you have custom models within your organization, this is where your custom model will show up as a drop-down to ensure that it meets the needs, that even when you're generating images, it shows up on-brand. So there's a few nice different options. I'm going to go with that one. And then now I want to do a test of this post. I'm going to post it across a bunch of different things. So I want to try different headlines, and that's where Bulk create comes in. I can hit on Bulk create. I can upload a CSV.

And then with that CSV, I can map elements to the CSV. So I'm going to make that the headline. I'm going to make this element an image. And in that CSV, I had six different headlines. And just like that, it pulled the headlines from the CSV and then created those six variations in just one click. And then I can click on the image, and I can upload and edit those images as well directly from my brand. So I can go over to my brand and pull in the different images. If this was a true test, I'd want to make sure that there's a control in multiple versions of all of these. But this way, you can really quickly create at scale using these bulk workflows. The last quick wow factor on the AI innovations that I want to show you is that we have this weekly Instagram post that we put out. It's a template so that design teams can quickly or marketers can just swap in the content that's relevant to them. Personally, I'm not great at writing copy. And so on this, I just wrote try our delicious and healthy lentil burgers, but I can hit Rewrite, which creates a magic workflow where you can determine, I want to lengthen it. I want it to fill up a few lines. I can pick the brand voice. What's coming soon is we are actually integrating the same brand voice that's in GenStudio into this workflow. So you can say, tell us exactly the rules of your brand, the voice of your brand, and we are going to leverage that voice here as well. So right now, you can pick the personality, and there's a lot of different results in here. Why don't you guys shout out? Do you want A, B, or C? - [Woman] C. - C? "Indulge in our mouthwatering lentil burgers that are also healthy!" Wonderful. And then something that's actually very subtle in brand, and I'm sure that Matt's aware with this, is that a lot of times, brand should come through in your photography, right? It's not just what's in the background. And so with this, this photo is great, but it's not actually on-brand. So if I go over to Brand, open up my Live Well EATERY brand, and under Apply brand, I can hit Recolor graphics and apply the brand. And what it's actually going to do is take my brand colors and apply it to this photo. And this is something that's usually very subtle. Wait. Can I hear it again? Wow. So this is actually very subtle, right? But when someone's thumbing through Instagram, it doesn't have to be your big logo there. Something that's just as subtle as someone's clothing, a cup of coffee, that your brand colors just pop up. I could cycle through this and see a lot of different versions, but this is actually pretty neat. The last thing is that there's this ketchup and mustard. We don't have a relationship with Heinz. I don't really want to put them there, and so I can hit Remove object. Just quickly select hit Remove, and then that'll go away. And so it's just a few quick tweaks that are incredibly easy but to ensure that your images look on-brand and not just your content. So we're thinking about not only on-brand colors, on-brand fonts and then you have a few different options here to click between. I like that one's pretty good. But on-brand imagery and that your logos, and then coming soon on-brand voice. So there's so much there, and we want to make sure we can move into questions. But that was a rapid walk-through on how Adobe Express can ensure that you do not have to compromise brand integrity across your organization, how it can help ensure that you are on-brand, on-time, through controlled templates. Let's go back to the presentation. Yeah. Through controlled templates, through the branding workflows, and then through our generative workflows through scale. I'm sure you always want to know what's coming next. This team talks to users every single day, and we are working so incredibly hard to improve this product. We actually improve the product and make updates every single day. And so some of the big things to call out, customized home is coming soon, which means that you are going to be able to determine the color of what's on home, your logo on home, turn off Adobe templates and Stock on home, and only show your company content and templates. Very excited about that one. Yay! Clap, clap, clap, clap, clap. Rapid brand setup is coming, which means that you can just upload your brand guidelines, and we're going to create your brand like that instantaneously. And then finally, I'm going to call it our review and approval workflow. So we have native review and approval, but complete Workfront Integration coming soon. So yeah, you can do your whole multi-step. Yeah, I heard another yay. Your whole multi-step approval through Workfront and so much more there. All right. Well, I know that we're right at time. I did do a demo of motion graphics, but there's even way more incredible stuff there on the animations front that I didn't get into. So really encourage you to play around with the tool. I hope that you all learnt a little bit today. Maybe you can move from the, I don't know what Express is into I'm interested in learning more about Express. But please play around with it. Think about adopting it with your team, and we're always eager to help with trainings and to answer questions. So really appreciate it, and enjoy the last day of Summit. Yeah. Safe travels, everybody. Yeah.

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