How the United States' Top Restaurant Chain Built a Digital Growth Engine

When the No. 1 chain restaurant, Nothing Bundt Cakes, realized its digital presence wasn’t keeping pace with its market leadership, bold action was needed. The marketing team inherited a highly customized Adobe Commerce implementation fraught with performance and scalability challenges. By optimizing the platform and reinstating best practices, the company leveraged out-of-the-box components to enhance performance and resolve bottlenecks. But the efforts didn’t stop there — they expanded digital revenue streams by implementing a second-party delivery system, reducing reliance on third-party providers and enhancing brand control over the customer experience. Explore how Nothing Bundt Cakes turned a complex, inefficient digital infrastructure into a scalable, high-performing commerce engine that fuels its ongoing growth.

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Industry: Commerce, Retail

Technical Level: General Audience

Track: Commerce, Content Supply Chain, Customer Acquisition

Presentation Style: Case/Use Study

Audience: Developer, Digital Marketer, IT Executive, Marketing Executive, Product Manager, Marketing Practitioner, Business Decision Maker, Commerce Professional, Data Practitioner, IT Professional, Marketing Technologist, Omnichannel Architect