Rx for ROI: The Value of Digital Tech Investment in Healthcare and Life Sciences

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Speakers

  • Tom Swanson

    Global Head of Healthcare Strategy & Marketing, Adobe

  • Laura Cutler

    Associate Director of Content Excellence Innovation, Johnson & Johnson Innovative Medicine

  • Blair McCracken

    Executive Director, Marketing Technology Strategy, CVS Health

  • Wesley van den Heuvel

    Omnichannel Engagement Lead, Novo Nordisk

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About the Session

As healthcare and pharma organizations grapple with complex regulations, reduced margins, and increasing standards of care, the pressure is on to deliver impactful experiences without inflating costs. Adobe Experience Cloud enables organizations to engage consumers more effectively, streamline workflows, and drive measurable ROI. Get proven strategies for harnessing the power of technology to create value — uncovering best practices for launching personalization programs, activating data-driven decision-making, and driving efficiency in experience design and content creation. Industry pioneers from leading healthcare and life sciences organizations discuss designing and launching key digital initiatives

Key takeaways:

  • Garnering support and demonstrating bottom line impact to executive leadership
  • Overcoming common roadblocks to accelerate speed to value
  • Transforming operations to support technology adoption and utilization

Industry: Healthcare and Life Sciences

Technical Level: General Audience

Track: Content Management, Customer Data Management, Customer Journey Management , Content Supply Chain, Unified Customer Experience, Customer Acquisition

Presentation Style: Case/Use Study, Value Realization

Audience: Digital Marketer, Marketing Executive, Project/Program Manager, Marketing Operations , Marketing Technologist

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