Scale Content for Your Brand with Firefly Services & Custom Models

ON DEMAND

Closed captions in English coming soon.

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Speakers

  • Ben Vanderberg

    Ben Vanderberg

    Principal Director, Technical Evangelism, Adobe

  • Elliot Sedegah

    Elliot Sedegah

    Director, B2B Product Marketing, Adobe Firefly, Adobe

  • Matt Harker

    Matt Harker

    Sr. VP - Consumer Experience Transformation, The Clorox Company

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Session Resources

About the Session

Scale your content production while staying on-brand with Adobe Firefly Services. Get a detailed look at how you can automatically generate thousands of personalized assets, localize and regionalize campaign content, and accelerate campaign refreshes. Discover strategies to transform current ways of working across people, processes, and technology. 

Key takeaways:

  • Leverage generative automation to boost production of on-brand campaign assets
  • Produce a high-volume of asset variations to personalize and localize experiences and reach more audiences, channels, and markets without overburdening your creative teams

Industry: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services , Healthcare and Life Sciences, High Tech, Media, Entertainment, and Communications, IT Professional Services, Retail, Telecommunications, Travel, Hospitality, and Dining, Distribution/Wholesale

Technical Level: Beginner to Intermediate

Track: Developers , Content Supply Chain, Generative AI

Presentation Style: Value Realization

Audience: Developer, IT Executive, Operations Professional, Marketing Operations , Business Decision Maker, IT Professional, Marketing Technologist

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