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Delivering Personalized Marketing Content at Scale via Email and Paid Media
Speakers
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Managing Director, Deloitte
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Director, Marketing Technology, Home Depot
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Director, Operations Process, Home Depot
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About the Session
To deliver personalized, relevant customer experiences, The Home Depot is spearheading work to improve our technology stack and cross-channel operating model, starting with the implementation of Adobe Experience Manager (AEM). This implementation and the operational enhancements surrounding it address challenges such as siloed workflows, fragmented planning and manual and redundant processes by centralizing content creation and enabling streamlined, automated operations. This work is aimed to drive efficiency and increase content ROI.
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Industry: Retail
Technical Level: General Audience
Track: Workflow and Planning, Content Management, Content Supply Chain
Presentation Style: Case/Use Study, Tips and Tricks, Thought Leadership
Audience: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Operations Professional, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Email Manager, Marketing Technologist, Omnichannel Architect, Team Leader
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