Journey to Transformation by Leveraging DAM and Generative AI

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About the Session

In today’s fast-paced market, organizations must overcome silos that slow down time to market while ensuring financial responsibility amid rapidly increasing content demands. Hear about a large brand’s real-world journey, and get practical insights on fostering collaboration across departments and technologies to enhance efficiency and accelerate marketing efforts. Explore actionable strategies and success stories that illustrate how to leverage digital asset management to elevate your organization and brand.

Key takeaways:

  • Discover how to streamline workflows, optimize content, and empower your team to thrive
  • Learn how integrating gen AI with DAM can further enhance efficiencies in both people and processes
  • Uncover effective strategies for navigating challenges and staying ahead of the competition

Industry: Consumer Goods, Retail

Technical Level: General Audience

Track: Content Management, Generative AI

Presentation Style: Case/Use Study

Audience: Developer, IT Executive, Marketing Executive, Web Marketer, Product Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, IT Professional, Marketing Technologist, Omnichannel Architect

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