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The Ecosystem Approach: Wyndham’s Blueprint for Digital Optimization
Speakers
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Director, Product Analytics & Optimization, Wyndham Hotels & Resorts
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Vice President, Travel & Hospitality Strategy, Quantum Metric
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SVP Engineering, Quantum Metric
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About the Session
Learn how Wyndham has built a powerful ecosystem that combines the strengths of Adobe Analytics and Quantum Metric to deliver actionable insights, streamline workflows, and enhance customer experiences. Erin Boyle, director of Digital Product Analytics & Optimization at Wyndham, and Danielle Harvey, VP of Travel and Hospitality Strategy at Quantum Metric, dive into Wyndham’s holistic approach to digital optimization. Get real-world examples of how Wyndham integrates these tools to drive its web and app strategy, tackling challenges with data-driven precision and fostering a culture of continuous improvement.
Key takeaways:
- Live demo of the Quantum Metric platform, showcasing its innovative Felix AI capabilities
- How Felix AI accelerates insight generation, empowers teams to take confident actions, and transforms optimization efforts with cutting-edge analytics
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Industry: High Tech, Travel, Hospitality, and Dining
Technical Level: General Audience
Track: Analytics, Generative AI
Presentation Style: Case/Use Study, Tips and Tricks, Value Realization
Audience: Digital Analyst, Digital Marketer, Project/Program Manager, Marketing Analyst, Business Decision Maker, Data Practitioner
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