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Do it Best Leverages the Adobe Platform to Drive Growth for Independents
Speakers
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VP, Marketing and Ecommerce, Do It Best Corp.
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Ecommerce Divisional Manager, Do It Best Corp.
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Group Vice President & Managing Partner, Publicis Sapient
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Solution Consulting, Adobe
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About the Session
With over 3,000+ independent hardware, building materials, and lumber dealers, Do it Best’s acquisition of True Value represents a transformative milestone for the independent hardware industry. Poised to double the network of independent stores, the Adobe platform will play a key role in leveling the playing field for its retailers. Join Do it Best’s VP of Marketing & Ecommerce, Allison Flatjord, and Corbin Prows, divisional manager of Ecommerce, along with Ganesh Rangarajan, GVP at Publicis Sapient, as they discuss how Do it Best uses the Adobe suite and power of data and technology to drive omnichannel growth. Key takeaways: Learn how Do it Best selected Adobe to power its digital platform and Publicis Sapient as the digital transformation partner Hear about the launch journey, lessons learned, and ways Do it Best continues to extend the Adobe platform to support individual member’s content and data.
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Industry: Retail
Technical Level: General Audience
Track: Commerce, Analytics, Customer Journey Management
Presentation Style: Thought Leadership
Audience: Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Operations Professional, Product Manager, Marketing Operations , Business Decision Maker, Commerce Professional, Email Manager, Marketing Technologist
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