Closed captions in English coming soon.
Driving Business Impact and Loyalty with Adobe Journey Optimizer and WhatsApp

Speakers
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Principal Product Manager, Adobe
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Sr. Engineering Manager, Adobe
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Director of Product Management, Business Messaging, Meta
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Session Resources
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About the Session
Delivering exceptional experiences starts with connecting with your customers on their preferred channels. For millions worldwide, WhatsApp is a trusted, go-to channel, connecting them with friends, family, and businesses—all in a single, secure application. WhatsApp allows brands to connect with customers through conversation-based messaging spanning marketing, utility, and authorization use cases. In this session, discover how the new WhatsApp channel drives personalized, customer-centric engagement at scale with Adobe Journey Optimizer.
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Technical Level: Beginner to Intermediate
Track: Customer Journey Management
Presentation Style: Tips and Tricks
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