Soaring Above the Ordinary with End-to-End Omnichannel Personalization

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About the Session

Since Virgin Atlantic’s ambitious goal of standing out from the competition through its customer experience, the airline has been transforming the travel experience through innovative thinking and using Adobe Experience Cloud. Delve into Virgin Atlantic’s strategic shift from legacy systems to a consolidated Adobe platform, enabling personalized services before, during, and after flights. Explore the future of personalized travel and Virgin Atlantic’s mission to become the most-loved travel company.

Key takeaways: 

  • The personalization strategies that contribute to a more engaging and memorable travel experience and how to apply them to your own CX strategy
  • Ways to measure the impact of personalization on customer satisfaction and loyalty
  • How Virgin Atlantic’s adoption and integration of Adobe Experience Cloud has been managed and lessons learned

Industry: Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Customer Journey Management

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Marketing Technologist

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