Creating Unified and Personalized Commerce Journeys

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About the Session

One-size-fits-all commerce is a thing of the past with 80% of consumers now expecting personalization across every channel. Yet, many businesses struggle to meet these expectations due to legacy systems, fragmented data, and insufficient tools to deliver the tailored interactions customers demand. Discover how Adobe is helping businesses transform their approach to personalization, enabling impactful, connected experiences at every stage of the commerce journey. Learn how to harness your commerce data.

Key takeaways:

  • Develop sophisticated customer segmentation strategies for real-time personalization across touchpoints
  • Automate campaigns to drive reengagement, boost loyalty, and increase customer spending
  • Personalize your storefront to enhance shopping experiences and maximize sales

Technical Level: General Audience

Track: Commerce

Presentation Style: Thought Leadership

Audience: Digital Marketer, IT Executive, Marketing Executive, Product Manager, Business Decision Maker, Commerce Professional, IT Professional, Marketing Technologist, Omnichannel Architect

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