Reclaiming Lost Signals: How LinkedIn and Adobe Power Smarter B2B Marketing

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About the Session

The signals we use to power our marketing have been disappearing over the past decade. The change is hard to perceive, but with regulations and changes to tracking technology, we have less signals to use to optimize our marketing. To reverse the trend of missing signals, marketers can turn to key integrations between Adobe Real-Time CDP with LinkedIn Ads to stream the data that matters to your business. LinkedIn and Adobe experts walk you through how marketers are leveraging this integration to run full funnel campaigns and optimize advertising spend. Discover how top B2B brands are combining LinkedIn and Adobe solutions to enhance targeting, drive pipeline impact, and scale measurable growth.

Key takeaways:

  • Prove impact of top of funnel brand campaigns
  • Optimize middle of funnel campaigns for meetings and opportunities
  • Win back churned customers with bottom of funnel targeting

 

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Technical Level: General Audience

Track: B2B Marketing , Customer Data Management, Customer Journey Management

Presentation Style: Case/Use Study, Tips and Tricks

Audience: Campaign Manager, Marketing Executive, Operations Professional, Marketing Practitioner, Marketing Operations , Email Manager, Marketing Technologist

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