Build B2B Better: A Guide to Developing Practical Business Solutions

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About the Session

Gain insights into leading your team through the critical process of B2B solution development for successful activation. In this session, Field Engineers will guide you through defining B2B scenarios, and outlining the key requirements for successful design with Adobe solutions.

Key takeaways:

  • Walk away with a clear template for developing B2B use cases, including key questions and requirements
  • Learn how to write business requirements for key B2B use cases such as target account management, buying group segmentation, long decision-making journeys, and more
  • Discover how to align your business requirements with key features across Adobe solutions to drive impactful results.

Solutions covered will include use cases for Adobe Experience Platform Services, including, Real Time Customer Data Platform and Adobe Journey Optimizer B2B, and Marketo Engage.

Industry: Industrial Manufacturing

Technical Level: General Audience

Track: B2B Marketing

Presentation Style: Tips and Tricks

Audience: Campaign Manager, IT Executive, Marketing Executive, Project/Program Manager, Business Decision Maker, Content Manager, Team Leader

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