SAP Transforms Customer-Centric Marketing Email Operations with Knak, Adobe and Accenture

SAP, a global leader in enterprise software, faced challenges with email marketing due to fragmented processes, disparate platforms, inconsistent content, and limited personalization capabilities. Through a strategic partnership with Adobe, Accenture, and Knak, SAP embarked on a journey to streamline email operations and enable future audience centric personalization plans.

In this session, you’ll learn how SAP leveraged Knak’s no-code dynamic capabilities with Adobe Marketo to run email nurture journeys more efficiently for the right audience.

Attendees will also learn how to:

• Streamline and standardize email nurture processes to dramatically improve email operations
• Raise the bar on brand consistency & elevated customer experience standards
• Leverage technology to create a competitive advantage and stay ahead in the digital age
• Seamlessly transition through change management & training 
• Harness the transformative power of technology + strategic partnerships to drive innovation and growth

By clicking add to schedule, I agree the Adobe family of companies may share my information with Knak to contact me about this session.

Industry: Consulting/Agency, High Tech

Technical Level: General Audience

Track: B2B Marketing

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, Designer, Email Manager, Marketing Technologist