Foundation to Future: Advance Your B2B Marketing Measurement Strategy

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About the Session

Marketing attribution is a continuous journey, not a one-time achievement. Discover the stages of marketing measurement maturity, assess where your organization currently stands, and learn how PitchBook has successfully transformed its attribution model to serve the company’s evolving needs. Walk away with actionable insights to elevate your marketing measurement strategies and drive impactful results. 

Key takeaways: 

  • Practical first steps to advance your attribution journey
  • How to navigate challenges in B2B marketing measurement and avoid common pitfalls
  • Insights into the future of marketing measurement and attribution AI

Industry: High Tech, Industrial Manufacturing

Technical Level: General Audience

Track: B2B Marketing

Presentation Style: Case/Use Study

Audience: Digital Analyst, Digital Marketer, Marketing Executive, Marketing Practitioner, Marketing Analyst, Marketing Operations

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