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The Invisible Advantage—Strategic Reinvention for Market Expansion & Growth

Speakers
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Partner & Global Marketing Leader, PwC
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Sr. Director - Marketing & CX Technology, Verizon
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EVP of the Association, ANA
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VP innovation, performance and COEs Enterprise Mkt, Adobe
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Director, DSG, Adobe
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About the Session
In a recent survey, 45% of global CEOs doubt their business will survive the next decade without significant reinvention, up from 39% in 2023. What if the biggest growth opportunity isn’t about working harder but thinking differently? In today’s competitive landscape, companies that challenge convention and redefine their models dominate. Discover bold moves to deepen customer connections and build a thriving business. Explore the next frontier of reinvention, from high-impact growth frameworks to new revenue models and transformative product strategies.
Key takeaways:
- Eliminate blind spots that hinder growth, and gain next-gen business models to future-proof your company
- Leverage data and market intelligence for smarter, faster decisions
- Transform customer relationships into lasting value
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Technical Level: General Audience
Track: B2B Marketing , Customer Acquisition
Presentation Style: Tips and Tricks, Thought Leadership
Audience: Marketing Executive, Operations Professional, Project/Program Manager, Marketing Operations , Business Decision Maker, Marketing Technologist, Business Development Representative, Team Leader
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