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Mastering the Maze of Data: Unlock Clarity and Structure in Marketo Engage
Speakers
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Sr. Marketing Operations Analyst, McGraw Hill
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Principal Marketing Automation Architect, Qualified Digital
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About the Session
When data becomes an overwhelming maze, it's easy to get lost. Featuring insights from McGraw Hill, learn how to structure your data for efficiency and get best practices for linking records and preserving integrity. Using real-life examples, we'll cover database audits and integrating automation into your workflows. Discover how to manage duplicates and databases with APIs, smart campaigns, and integrations to keep your marketing data clean, organized, and aligned with business goals.
Key takeaways:
- Best practices for auditing your database, identifying, and merging duplicate records without losing customer data
- Creating dynamic segments and automating report subscriptions to enhance targeting and reporting capabilities
- Organizing your database for scalability and alignment with your unique business processes, setting a foundation for consistent, reliable data management
Technical Level: Beginner to Intermediate
Track: B2B Marketing
Presentation Style: Case/Use Study
Audience: Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Operations , Data Practitioner, Marketing Technologist
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