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Marketo Engage Data Hygiene Strategies
Speakers
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Sr. Marketing Operations Manager/ Marketo Solution Architect, Qualcomm
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Solutions Architect - Marketing Technology, Perficient
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About the Session
Delve into advanced Marketo Engage strategies for maintaining data hygiene using executable campaigns. Learn how to implement a governance framework for managing required fields and validation rules. Optimize your Marketo-to-CRM sync, improving both the quality of data and the efficiency of your marketing operations.
Key takeaways:
- Learn the difference between request and executable campaigns, and why using executable campaigns for data standardization is the best approach
- Design modular validation processes that prioritize the proper order of operations, ensuring data integrity at every step
- Structure rules for key fields, like country and industry, and key exclusion points to ensure accurate, complete, and seamlessly synced data
Industry: High Tech
Technical Level: General Audience
Track: B2B Marketing
Presentation Style: Tips and Tricks
Audience: Campaign Manager, Digital Analyst, Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Operations , Data Practitioner, Marketing Technologist
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