Digital Reimagination: Elevating B2B Success Through Workplace Engagement

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About the Session

How can companies set the foundation for personalized B2B experiences? Hear from Aramark’s VP of Marketing Strategy and Innovation, Diane Pancoski, and VP of Digital Innovation, Peter Czimback, about how modernizing buying experiences helped Aramark uncover new sales channels and improve customer experiences. Discover Aramark’s vision for improving engagement in the workplace and how it created a personalized interface for customers.

Key takeaways:

  • How AI technology can enhance buying experiences and increase average order volume and qualified leads
  • The challenges associated with modernizing an e-commerce experience
  • How Aramark created new sales channels to reach new markets

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Industry: Retail, Travel, Hospitality, and Dining

Technical Level: Intermediate

Track: B2B Marketing

Presentation Style: Case/Use Study

Audience: Digital Marketer, Marketing Executive, Project/Program Manager, Product Manager, Marketing Practitioner, Content Manager, Marketing Technologist

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