ABM and Buying Group Orchestration with Journey Optimizer B2B Edition at AWS

ON DEMAND

Closed captions in English coming soon.

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Speakers

  • Stephanie Simmons

    Stephanie Simmons

    Principal Product Manager, Adobe

  • Courtney Tobe

    Courtney Tobe

    Sr. Manager, Marketing Technology Consulting, Deloitte Consulting LLP

  • Ruchi Sethi

    Ruchi Sethi

    Principal Technical Program Manager, Amazon Web Services

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Session Resources

About the Session

Creating meaningful, real-time engagement across channels is essential to building lasting business relationships. Discover how AWS, in collaboration with Deloitte, set up Adobe's first instance of Journey Optimizer B2B Edition to revolutionize customer journeys for B2B audiences. This session will share practical strategies for leveraging Journey Optimizer B2B Edition alongside Marketo Engage and Real-Time CDP B2B Edition to deliver unified, personalized experiences and drive impactful engagement. Whether you’re a business looking to enhance customer journeys or scale your B2B marketing efforts, you’ll leave with a clear view of what can be achieved and actionable insights to help transform your own approach.

Key takeaways:

-Implementing Adobe Journey Optimizer B2B with Marketo Engage for personalized marketing

-Strategies for crafting unified, impactful B2B customer journeys

-Insights from AWS and Deloitte’s implementation to scale B2B efforts

Industry: High Tech, Industrial Manufacturing

Technical Level: General Audience

Track: B2B Marketing

Presentation Style: Case/Use Study

Audience: Campaign Manager, Marketing Executive, Operations Professional, Marketing Practitioner, Marketing Operations , Email Manager, Marketing Technologist

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