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Marketo Engage Fundamentals: Your Path to Marketing and Career Success

Speakers
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Sr. Marketing Operations Manager, Appfolio
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Founder and CEO, Unicorn Martech DBA Ajay Sarpal
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About the Session
Ready to take your Marketo Engage skills to the next level? This session is designed for marketers with a basic understanding of Marketo who want to uplevel their skills and maximize their use of the tool. Dive into intermediate features, like lead scoring, segmentation, and advanced automation, and explore practical use cases to optimize their impact. Learn how to personalize campaigns, enhance lead nurturing, and measure performance to drive better results. Join us to unlock the full potential of Marketo Engage and elevate your marketing game.
Key takeaways:
- Learn skills to create advanced marketing automation workflows
- Develop strategies for better marketing personalization
- Understand how to measure and analyze marketing campaign performance
Technical Level: Beginner to Intermediate
Track: B2B Marketing
Presentation Style: Tips and Tricks
Audience: Campaign Manager, Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Operations , Email Manager, Marketing Technologist
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