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B2B Transformation Series: Workday Customer Growth Engine
Speakers
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Principal, Tech & B2B, Digital Strategy Group, Adobe
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Sr. Manager, Omnichannel and Audience Management, Workday, Inc.
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About the Session
B2B buyer expectations have forced businesses to change how they understand and engage customers. In response, Workday created its Customer Growth Engine — a strategic initiative that uses technology to bring together digital marketing, revenue operations, business technology, data science, field marketing, and sales to reimagine a digital customer journey that accelerates demand and shortens sales cycles.
Key takeaways:
- How Workday used Adobe Experience Cloud to create a digital-first, high-volume growth engine to increase conversions, shorten sales cycles, and decrease acquisition costs
- Best practices for integrating Adobe and third-party solutions for impact
- Real-world application of Adobe Journey Optimizer B2B Edition to identify, engage, and qualify buying groups
Industry: High Tech, Industrial Manufacturing
Technical Level: General Audience
Track: B2B Marketing
Presentation Style: Case/Use Study
Audience: Digital Marketer, IT Executive, Marketing Executive, Marketing Practitioner, Marketing Operations , Business Decision Maker, Marketing Technologist
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