Celestyal Cruises: Chartering the Fast Track to Hyper-Personalization

In-Person On-Demand Session

Celestyal Cruises: Chartering the Fast Track to Hyper-Personalization - S739

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ON DEMAND

Closed captions in English coming soon.

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About the Session

Discover how Celestyal Cruises and Merkle leveraged Adobe Edge Delivery Services to build a full-fledged website from scratch in just four months, revolutionizing the digital experience for B2C and B2B users. With a focus on rapid delivery, end-user performance, and SEO excellence, the project team shares how they overcame time constraints with Adobe’s cutting-edge technology. The new website serves as the backbone for the data fabric, which combines Adobe Real-Time CDP and Adobe Marketo to enable Celestyal Cruises to create an unforgettable travel experience that starts long before even boarding the ship.

Key takeaways:

  • How to fast-track a hyper-personalized customer experience

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Industry: Media, Entertainment, and Communications, Travel, Hospitality, and Dining

Technical Level: General Audience, Intermediate, Beginner to Intermediate

Track: B2B Marketing , Customer Journey Management , Customer Acquisition

Presentation Style: Case/Use Study

Audience: Digital Marketer, Web Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations , Marketing Technologist

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