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Accelerating Lead Velocity: How Okta Boosted Sync Time by 5x

Speakers
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Sr. Marketing Operations Manager, Okta
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About the Session
Imagine a perfectly organized Marketo instance where records flow seamlessly through operational programs in the intended order. For teams striving to boost speed-to-lead and eliminate chaos, this session uncovers how Okta decreased sync time by 80% with Marketo Engage Executable Campaigns. Learn how to accelerate lead velocity, get pertinent info to your sales team faster by using Marketo Sales Insight. Discover how Okta transformed chaotic request campaigns into streamlined, efficient processes, optimizing lead management and agility.
Key takeaways:
- A 3-level framework to design and execute efficient campaigns.
- Real-world solutions for operational challenges, like Lead Source Management and Privacy & Compliance.
- An actionable roadmap to audit, operationalize, and demonstrate business value to leadership.
Industry: High Tech, Industrial Manufacturing
Technical Level: Intermediate
Track: B2B Marketing
Presentation Style: Case/Use Study
Audience: Campaign Manager, Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Analyst, Marketing Operations , Email Manager, Marketing Technologist
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