2025: Revolutionizing B2B Buying Journeys With Meeting and Event Data

Join us for an engaging and interactive session where we will uncover the transformative power of event data in enhancing the B2B buying journey. Learn from marketing innovators like Red Hat, as Hannah Macking, their Director of Digital Architecture, shares real-time event data analysis strategies and personalized engagement techniques that blend in-person and digital interactions seamlessly. Learn from a real-world success story and walk away with essential tips to kickstart or refine your data-driven strategy — helping you turn insights into action for more impactful events and marketing initiatives.

Key session highlights include:

• Designing personalized experiences that captivate attendees and build lasting loyalty
• Harnessing scalable analytics for precise audience segmentation, lead capture, and qualification
• Bridging the gap between events and marketing with actionable, data-driven strategies
• Creating impactful content and interactive experiences that deepen audience engagement

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Industry: Financial Services , High Tech, Industrial Manufacturing

Technical Level: General Audience

Track: B2B Marketing , Customer Journey Management , Unified Customer Experience

Presentation Style: Case/Use Study, Tips and Tricks, Thought Leadership, Value Realization

Audience: Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Operations Professional, Marketing Practitioner, Marketing Analyst, Marketing Operations , Data Practitioner, Marketing Technologist, Omnichannel Architect