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B2B Transformation Series: Adobe on Adobe Digital Marketing
Speakers
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Sr. Product Manager, Data and Tech COE, Adobe
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Group Manager, Demand Generation & Journey Management, Adobe
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About the Session
Digital marketers at Adobe are some of the best in the industry and are using new innovations every day. Adobe has transformed its own digital marketing stack into an efficient engine for growth and sales insights using its own Adobe Experience Cloud. Adobe is a multinational enterprise with customers across the globe and dozens of digital channels, which makes centralized account profiles and coordinated campaigns incredibly challenging. Hear from Beth Campbell about marketing automation, and Kindra Lewis about demand generation, and how the Adobe team streamlined technology and marketing operations and applied next-generation data models to deliver personalization at scale.
Industry: High Tech, Industrial Manufacturing
Technical Level: General Audience
Track: B2B Marketing
Presentation Style: Case/Use Study
Audience: Digital Marketer, Marketing Executive, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Marketing Technologist
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