Accelerating Audiences: Learn How to Action on Your Audience Strategy

In today’s digital landscape, effectively managing audiences and harnessing their potential is essential for delivering impactful brand experiences. These experiences rely heavily on the quality of data, with audiences serving as the currency in the experience economy. This session explores how Adobe Real-Time Customer Data Platform (CDP) offers a rich, actionable, audience-driven approach to acquiring, organizing, and activating consumer data, using robust tools and entirely new innovative AI-driven embedded features. All within a re-imagined home page experience.

In this session you can expect to:

Learn how to create a strategy today that focuses on creating meaningful, timely, and relevant interactions at every touchpoint. —all while maintaining robust data governance and privacy compliance.

• Understand essential capabilities for driving consistent, relevant engagement that resonates with customers and fosters brand loyalty
• You’ll come away with actionable best practices to transform how your organization executes audience driven marketing initiatives

Join us to discover how Adobe Real-Time CDP can power the next generation of customer experiences and outcomes, optimizes engagement, and ultimately transforms how your brand connects with its audience at every stage of their personalization journey.

Industry: Consumer Goods, High Tech, Industrial Manufacturing, Retail

Technical Level: General Audience, Beginner, Intermediate, Beginner to Intermediate

Track: Customer Data Management

Presentation Style: Tips and Tricks

Audience: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Marketing Practitioner, Marketing Analyst, Content Manager, Data Practitioner, IT Professional, Marketing Technologist