Maximize Martech Investments with a Co-led IT and Marketing COE

To create connected experiences and digitally transform, organizations need a scalable digital foundation that drives personalization and customer journey management. Join this engaging session where leaders from Winnebago, a leading brand in premium outdoor recreation products, share how they established a digital Center of Excellence (COE) across their diverse brands, leading to improvement in both customer engagement and conversion. With an innovation-first mindset and collaboration across marketing and IT, Winnebago leveraged core digital capabilities and generative AI to optimize digital workflows, improve operational efficiencies and deliver consistent interactions across their brands. This session will showcase the impressive results of the COE including decreased operational expenses, moving to a scalable infrastructure and building out a team to capitalize on martech investments.

Attendees will learn how to:

• Accelerate digital maturity to enhance customer experience, reduce technical debt and drive growth
• Centralize digital marketing efforts across the organization and brands
• Build and enhance governance models across people, process and technology

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Industry: Consumer Goods, Distribution/Wholesale

Technical Level: General Audience

Track: Workflow and Planning, Customer Data Management, Unified Customer Experience

Presentation Style: Case/Use Study, Thought Leadership

Audience: Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Product Manager, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, IT Professional, Marketing Technologist, People Manager