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Skill Exchange: Audience and Implementation Best Practices with Real-Time CDP

Speakers
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Adoption Marketing Manager, Adobe
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Sr. Marketing Technology Manager, Qualcomm
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About the Session
In a futuristic digital metropolis of Las Vegas, where the neon lights and digital landscapes merge to create an electrifying atmosphere, connecting with your core audiences is paramount to thriving in the digital age. Join us as we unveil Qualcomm’s digital transformation blueprint, set against the glimmering backdrop of a futuristic Las Vegas. Discover how to craft impactful experiences driven by data and inspired by real-world use cases. Explore our implementation and audience center of excellence blueprint, designed to harness the power of Real-Time CDP and Customer Journey Analytics. Learn tips and tricks on how to leverage capabilities and operational best practices to build audiences, create comprehensive strategies, and engage meaningfully across channels.
Key takeaways:
- Best Practices: Collaborate with key stakeholders to define audience use cases and uncover essential success factors for Real-Time CDP implementation
- Practical Tips & Tricks: Explore foundational strategies and insights to establish an audience center of excellence, while maximizing the capabilities of Real-Time CDP and Customer Journey Analytics
- Audience Activation: Learn how to build, activate, and optimize audiences across Real-Time CDP channels to drive meaningful engagement
Technical Level: Intermediate to Advanced
Track: Customer Data Management
Presentation Style: Tips and Tricks
Audience: Digital Marketer, Marketing Executive, Audience Strategist, Project/Program Manager, Product Manager, Marketing Operations , Business Decision Maker, Marketing Technologist, Omnichannel Architect
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