Skill Exchange: Audience and Implementation Best Practices with Real-Time CDP

Closed captions in English can be accessed in the video player.

Share this page

Speakers

Featured Products

Session Resources

About the Session

In a futuristic digital metropolis of Las Vegas, where the neon lights and digital landscapes merge to create an electrifying atmosphere, connecting with your core audiences is paramount to thriving in the digital age. Join us as we unveil Qualcomm’s digital transformation blueprint, set against the glimmering backdrop of a futuristic Las Vegas. Discover how to craft impactful experiences driven by data and inspired by real-world use cases. Explore our implementation and audience center of excellence blueprint, designed to harness the power of Real-Time CDP and Customer Journey Analytics. Learn tips and tricks on how to leverage capabilities and operational best practices to build audiences, create comprehensive strategies, and engage meaningfully across channels.

Key takeaways:

  • Best Practices: Collaborate with key stakeholders to define audience use cases and uncover essential success factors for Real-Time CDP implementation
  • Practical Tips & Tricks: Explore foundational strategies and insights to establish an audience center of excellence, while maximizing the capabilities of Real-Time CDP and Customer Journey Analytics
  • Audience Activation: Learn how to build, activate, and optimize audiences across Real-Time CDP channels to drive meaningful engagement

Technical Level: Intermediate to Advanced

Track: Customer Data Management

Presentation Style: Tips and Tricks

Audience: Digital Marketer, Marketing Executive, Audience Strategist, Project/Program Manager, Product Manager, Marketing Operations , Business Decision Maker, Marketing Technologist, Omnichannel Architect

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.