[Music] [Bridgette Darling] Welcome, everyone. Thank you for coming. We'll get started.
First, we'll start with some introductions. My name is Bridgette Darling. I'm a Senior Manager of Product Marketing and Strategy for Adobe Campaign, and some other products within our Customer Journey's portfolio. Today, I am joined by-- [Christophe Protat] Hi. Sorry. I'm Christophe. I'm coming from France, as you can hear. So I joined Adobe more than 10 years ago. I was a consultant, so implementing the solutions. And now I am on Product Management team for the last six years.
Fantastic. So before we get into the fun stuff, the not so fun stuff, a lot of what you'll see today is roadmap and subject to change, so we'll just have that disclosure and get through that now.
Our agenda today, we're going to start with a little bit of a brief history on Adobe Campaign since we know there are multiple versions in the market. We'll talk about the benefits of Campaign v8, the version that we'll primarily be talking about. We'll go through some of our recently released features on Adobe Campaign v8, talk about our roadmap and our innovation highlights. We'll walk you through a demo of a lot of those roadmap capabilities, and then we'll talk about some transition resources to get you to v8 if you're not there already.
So this is a very exciting day for me. It's very appropriate that I'm giving you this very brief Campaign history lesson. This is my official 10-year anniversary at Adobe, my Adobe birthday, if you will.
I don't know if that's exciting, if it's a victory, if I just survived. Not really sure, but here we are. I love this product. Thank you. Thank you.
So how many folks in the room are on Adobe Campaign Classic? It's v7 or earlier. Okay, fantastic. And then how many folks in the room on Campaign Standard? Okay. So small group over there. And how many folks have already made that upgrade to Adobe Campaign Version 8 or are going through that transition process? Great. Maybe look around the room, look for those hands. I know a lot of times customers almost learn more from each other, so maybe you can connect one-to-one after the session.
So we have these two legacy versions in market. Some folks ask why was that. So Adobe Campaign Classic, just over 10 years ago, maybe 11, 12 years ago, Adobe acquired a company called Neolane. And that was really the foundational product for what became Adobe Campaign Classic.
It was purpose-built for complex Campaign management use cases. It really a lot of its power came from its integration, flexibility, and extensibility, and it had a lot of in-depth data manipulation capabilities.
It really was a developer and IT dream tool. I once had a customer from an enterprise travel brand tell me that once he learned it, he could pretty much make it do anything that he wanted. So tons of flexibility, very developer, IT, technical-friendly.
However, about 10 years ago after Adobe acquired Neolane, the market was starting to change, and there was this growing need for marketing teams to be a little bit more autonomous from IT and development. They didn't want to just do batch and blast email marketing campaigns, but they maybe weren't these technical personas. They wanted these no code, friendlier workflows, friendlier user interface. They wanted out-of-the-box templates. And at that time, we also were thinking about the future of Adobe Campaign. We were thinking about we are now a part of Adobe. We wanted to have these seamless integrations with other Experience Cloud applications like Adobe Analytics, and we wanted consistent user experiences between those products. So we launched Adobe Campaign Standard just over 10 years ago right before I joined. Both were powerful tools. Both were really purpose-built for the use cases that they were designed for. However, now we're a decade later, and we're thinking about the future of Adobe Campaign once again.
And so with that, we're thinking about how do we streamline development resources? How do we bring innovation to our users faster? And how do we enable these enterprise brands, enterprise marketing teams to have the best of both worlds? To not have to sacrifice efficient workflows and marketer-friendly workflows, but also still give them the power and the flexibility and the integration that came with Adobe Campaign Classic.
And that's where we decided to launch Adobe Campaign v8, which is a comprehensive solution for the orchestration launch and measurement, cross-channel marketing campaigns. And most importantly, we wanted to be able to accelerate innovation faster. We wanted to be able to bring generative AI capabilities into this tool.
So we really streamlined the development of both of those roadmaps into one now major version of Adobe Campaign in the market. Some of the benefits of that is just being able to streamline that roadmap, to modernize the architecture, etcetera.
So if you're familiar with Campaign, which many folks in the room already are, you'll be familiar with the key capabilities of v8, the integrated customer profile, complex cross-channel Campaign workflows, our data management and segmentation capabilities, especially those that you get the power of those v8, sorry, Campaign Classic and Campaign Standard, data management capabilities, can do multi-entity segmentation, for example. You still get that with Campaign v8 today, and, of course, you get dynamic reporting. So the ability to effectively measure your Campaign performance.
One of the major changes with v8 maybe compared to v7 or Campaign Standard, this is fully deployed on what we call our Managed Cloud Services.
So why Managed Cloud Services? Why this deployment model? First off, it's a best-in-class services with proactive oversight and timely alerting. There's infrastructure management and support, so understanding the needs of the enterprise business today, the uptime needed to support. We do proactive monitoring and alerting to ensure optimal Campaign instance performance, for example. We have collaboration with Campaign experts available as part of this service offering. So as you're thinking about your upgrade process from maybe v7 to v8, from Campaign Standard to v8, you'll have transition management support via this team. We also give you advisory support. So as you're thinking about your Campaign strategy, ensuring that's matching what you're doing in the tool, what use cases you may want to unlock or optimize for efficiency or time to market or value.
And of course, we have service governance and reviews. So this is essentially health checks of your instance. Are there areas or room for improvement that you could make across maybe how you're doing so, especially as you start getting through these really complex large campaigns at scale? One of the other major benefits of Adobe Campaign v8 is our vision to bring this and make this interoperable with the Experience Platform and yet again the next generation of Adobe products. So as we think about the Experience Platform and a Campaign v8, we're looking for opportunities not only just to create integrations, but to create seamless customer experiences and user experiences. So with Real-Time CDP, it's being able to take your rich Campaign management data and bring that into AEP to complement your AEP profile and all of that behavioral data that you might have on Real-Time CDP. With Journey Optimizer, it's about unlocking your real-time journey one-to-one use cases. Oftentimes, the brands I work with today are maybe these teams are siloed, right? But that doesn't mean that the data and the customer experience has to be sacrificed because of that. So the teams that are running your real-time journeys can do that and ensure that there's data syncing with maybe the teams that are running your Campaign. So your outbound marketing and your inbound marketing is consistent. You can also unlock more channels with Journey Optimizer that are not native to Adobe Campaign today. For example, inbound channels like in-app experiences and content cards.
And then finally, with Customer Journey Analytics, it's about comprehensive analytics and insights. So again, bringing in your rich Campaign management data and engagement data from those campaigns and combining that with all of your online data from Customer Journey Analytics and driving even more insights that you can use to feed back into your Campaigns for more effectiveness.
So just to reiterate, what are the benefits of upgrading to Campaign v8? It's those reimagined user experiences. I know it's not the nicest euphemism, but it's not just lipstick on a pig. We didn't just polish up the UI, v7, or Standard. We wanted to think about the best of both worlds. How can we create a more marketer-friendly user experience while optimizing those workflows, finding efficiency gains, but ensuring that our developers and our IT users that really love Campaign are still able to do what they're able to do, so not sacrificing that. It's the pathway to a unified offering with Experience Platform. So it's not just about building integrations, it's creating seamless user experiences. So we think about how can we bring innovation that we're developing, say, for Journey Optimizer. For example, Christophe will talk about our AI Assistant for content generation and that authoring experience for email marketing and other channels, we also brought that into Adobe Campaign v8 so that if users are in both tools, they'll have that seamless content authoring experience. And we're doing that in vice versa. As we think about some of the rich data management and segmentation capabilities in Campaign, how can we bring that to AEP customers? And so that over time as we develop both of these offerings, they become tighter and tighter together for more seamless integration or interoperable integration. It's about a modernized architecture, so just increasing performance, advanced security, and exceptional scalability for the offering on v8 that you would expect as enterprise brands today. And then it's GenAI and innovation and views, so being able to accelerate our roadmap and bring faster innovation to the Adobe Campaign customer base.
And so with that, I'm going to pass to Christophe, who will talk through some of our recent releases and our exciting roadmap ahead. Thank you so much, Bridgette. Thank you. So before I start, I would say that the Campaign I presented or the roadmap for Campaign for a long time. And this year's this is probably the first time I won't have enough time to present it all. So I would just want to thank you, Thomas Jordy, who is here. He's the guy in charge of Adobe Campaign v8 Roadmap. And now, as I like to say, we have the platform that never says no, with the guy that never give up. So I think we are in good shape. But fortunately, I won't have time to cover it all. So if you have questions or if you want to deep dive in one specific capability, we are here. You can reach out to us now or after the Summit or during the Summit. So we are here for that. We can attend. We can make meetings. So feel free because I won't have time to cover it all, okay? So let's have a look at what we have released. So the list is big, but the upcoming feature are even bigger. So it means that we are accelerating. So I won't cover it all. But the idea, basically, we have three directions. Yes, take photos and dance. You won't forget to ask questions about something that I don't have time to present. So the idea is we have three directions. The first one is to make sure that all the goodness we have in the client console, we can do it in the new web UI, in the new web experience, so that you can use the web experience only to do everything. So that's the first direction we take with the roadmap. The second is that all the goodness from ACS, for example, we want to bring it into Adobe Campaign v8. So that we are making sure that we have one and only Adobe Campaign platform that you need for your use case. And the third one is a complex question of how we can accelerate with innovation at the same time. So the idea is to, for the content, everything that is related to content authoring, the idea is to leverage a common platform across the board. So we have decided to use some shared component across AEP and AJO so that when someone from the AJO team deliver cool stuff, we can leverage it almost for free. So it means that, over the next years and months, we will accelerate the innovation. We can now have a joint work and duplicate the forces to develop the product. So those three directions, make something that is accessible across the board...
Bring back the ACS goodness into AC, and make sure that because when I started with Adobe Campaign, there is something that I hear a lot is this product is developer-friendly. So it's not user-friendly, it's developer-friendly. I agree. So now we want to address the usability of the product to make sure that feature, having the flexibility, the scale, and the capabilities is one thing. But making it accessible, available for non-technical user, I think, is a foundational need. So we try to address this, and I think we made success with that. So I won't have time to cover all the capabilities. I just wanted to showcase a couple of them, the one that I consider the most important. So for example, with regards to Rich Push Notification templates so Rich Push is not only a push with an image and a text, you click on it. So now you have eight new templates where you can build, out-of-the-box, a carousel, a timer, an input box, or product catalog, some really interactive push notification out-of-the-box. So it will be available for you. And even a non-technical user can implement it. So we have AI content generation today. So I won't spend too much time on this one because I have something to show you about what is coming with this AI content generation. But in a nutshell, it is an assistant that helps you to build the content for you, with you...
On the email ordering, but also on the landing pages.
We have the landing pages. So building landing pages in Campaign Classic in v8 requires some, I would say, technical skills. It's really flexible. It's really, really complex. So what we wanted is to have less flexibility, but something that is in few clicks, you can build a landing page. So we have, like in ACS, a set of templates for acquisition, for opt-in, opt-out, that you can just select and configure. And you have your landing page.
Content fragments is also a feature that is coming from the AEP apps and ACS. So the ability to, you have a content, you pick up the content, you select the piece of content you want from an existing delivery. And you make it an asset that you can reuse, not only HTML, but also visuals.
Target mapping, for those who don't know, who are on ACS, for example, Campaign v8 provide a unique ability to not only send on a recipient or native profile, but you can also imagine that you have multiple businesses that are working on the same platform. One is addressing some astronauts. The others are professional. And the others are recipients or customers. You can define multiple target mappings. So you can send multiple communication on separate profile entities. So this is super powerful.
I will show you some of them just after. With regards to the-- And now we can speak about the innovation and the roadmap for the next six months, maybe a bit more, Thomas. Six months, really early 2026. And the list is just a bit too much to me for the next 10 minutes. But the message I want to spread is that Campaign roadmap is accelerating. So we are doing a lot because the choice that Thomas and the team has made makes something possible so we can accelerate because we can reuse what has been done with other teams. And we want to fulfill what we have promised that accelerating on the web experience to make sure that the web experience is the one and only feature. So there is a lot of things that you will see that they are a combination of net new feature for AC customers, feature parity with ACS customers, net new feature for all users, and feature that exists in Campaign, but that now are available on the web UI. This is a mix of all of those things. Let me show you a couple of them. Multilingual delivery. For those who are on Adobe Campaign Standard, it's table stakes. You have it. But for Campaign Customer v7, you can do it, but it's customization. It goes through scripting and it's a bit complex. So I will show you after how it works. It's really simple. Thomas made it really simple to configure three clicks. The objective, I think, the roadmap requirement was I want to do multilingual in three clicks. So you will see it's really powerful. You can define variation. And you can send multiple deliveries at once. In Adobe Campaign v7 today, you have to create multiple deliveries in the same canvas, which is sometimes a bit painful.
Content experimentation. A/B testing. A, B, C, D, E, F, whatever. So you will going to have, in AC v8, an out-of-the-box experimentation capability, where you can define multiple treatments, define a winning strategy. It would be out-of-the-box. You will also have something that will probably to me, it's my own personal point of view, change the way you use the AI Assistant for those who are using it already.
Because what we are introducing is a really well-defined goal for the AI, what the AI has to enhance and optimize. So it's so called brand guidelines. But I will show you after. So this one is really, really, really top. Really perfect. Transactional message with profile enrichment. In ACS, you can do it. But in AC, you can send one-to-one transactional messages, like order confirmation or a password reminder. But for the sake of performance, we have decided for decades to not make it possible to personalize the message with the profile. So now it's possible. And with uncompromised performance, that's what we do it all, okay? And I will show you also. New rule builder. So we have released the first version of the web UI with a tool to create the queries that we call query modeler. And you have been heard. We hear a lot of times that sometimes it's not user-friendly, not perfect. So we have decided to change totally the way you build queries. So we are introducing a new rule builder that will be more modern, easier to use for you as an end user. And you will see that it changes a lot the way you build query because query is the DNA. If you are not able to build query on top of Campaign, that's complicated to do more.
Configuration management. So we have promised that we will start to address the marketing persona, but we will never forget the administrator. So dear marketers, behind the scene, you know more than anyone that there are some administrators, some technical guys that manage everything for you behind the scene. Configuration management is basically the way you move in Campaign. You can have non-production and production environment. If you do something in a non-production, and you want to promote it to production, the problem sometimes is you want to make sure that there is no breaking change. So when you export the package and you import, you keep your finger crossed and make sure that it works. So sometimes, you put another environment in the middle to make sure that this process works. And with the configuration by measurement, you will have something that is acting as a guardrail. It will check for you the consistency of the configuration and make sure that you can schedule them automatically a move of one configuration from one place to one another without breaking anything.
Schema and forms, we take the goodness, again, of ACS customers. We want to tie the schema's definition, so the data and the representation in the UI together. So with schema informed, now you can define a schema and attach a form directly. So you can surface the custom attributes directly from the UI without coding in XML or something like that. Okay? So I wanted to move fast because I would prefer to show you some-- Bear with me because I will jump from production environment...
Dev environment, that I have hijacked the passwords to make sure that I want to show you something. So I will jump and I also have some mocks that because we have really early features that are not available yet to test. But I will jump from one place to another. But I want to make sure that you see what is happening on the Campaign, okay? So bear with me for the next 10 minutes. And for sure, because it's a development environment, I need to reconnect every 10 minutes. So sorry for that.
Slides never break.
Here we go. So we start, for those who don't know, this is the new web UI, the new web experience for Adobe Campaign v8, where you have a full web experience. This is the home page. And just to show you, for example, the landing page, just to show you how it works. Now if I want to create a landing page, I have just to define my content. And let me show you how it works.
For example, a new acquisition. You have four pages, four use cases, acquisition, confirmation, error, expiration. So I go here. I define the content. So I know I have a proper editor to build the landing pages.
And you can add any attributes from here, just adding a new attribute. You can add a text field. And you can map out with any attributes from your database. Just click here. And now you have another attribute that is available. So you build in a user interface that is available for marketers to build such a-- You also have the content assistance, where you can prompt any modification you want on the content, including the images. So we show you just after. So let me show you something more of that.
I want to show you something very cool also with regard to the newsletter. Let me edit the content. So this is the content editor. So now you don't need to know HTML anymore. You can drag and drop any content...
To build your email. And the good news is that we are now an integration with AEM Content Services, where you can pick up any content from your DAM.
You can just drag and drop any image from your AEM repository in there. So there is a strong connection with Campaign and AEM. So this is the content editor that is really powerful. You can change the layout. You can implement the content. And again, you have the AI content generator that helps you to build your content.
Let me show you something else.
If I go to the Campaigns, I Love France. Who created that? Sorry. Okay. So this is the Campaign interface with the workflow. If you are used to using the client console, you see some differences. It's not the same than what we have in Adobe Campaign Standard because this canvas is built with respect to the latest and greatest standard in AEP and AJO ecosystem. So we have the same experience than what they have. So we are using the same components. So if you are using this one, you will get used to. If tomorrow you jump on AJO or you are using, you will see really consistency in the way you use a product. So let's say I want to use an audience. Today, this is the experience, the query model I was talking about. And now I want to introduce what we have with the query modeler. This query modeler let me show you.
Today, you have this. When you build the query, every filter is one branch in a tree like this. And now we will introduce a new experience that is you can switch on and switch off. When we switch it on, you will have such kind of experience where you have really a query builder, when you can see the human condition. And you can expand and collapse as you need. And you can easily add new conditions. Let me see. For example, if you want to add the age, and you have...
A selector like this. And what you can do is you can move the attributes from one place to another. You can manage the grouping, the And and Or. And you can collapse. And you can understand because you have a Run condition that is split at the level of the query, the filter, you can understand this part is doing this and that. And every time you collapse, you have the exact translation of the query. So this new experience is far better than what we have. I can agree with that. And it will be available in Age 2 as well. Okay. So now something that was long-awaited for customers on Adobe Campaign v7 is the multilingual delivery. And you will see it's super simple. So what you have to do is no more than click on Add language. You select a language.
And you're done. You edit your content. And you have your variations. So here, you have a list of different versions within the same email. And you can decide which is the default one. And when you will send the email, it will check the language that is set at the profile level, and it will going to choose the right variant for this content, okay? So this is how it works. Super simple.
A/B testing. So A/B testing, I won't show you how it works today in Campaign v7. So if you try to use it, it's another story.
So this is a mock. It's a playable demo. But it's not something that is working now. We are in active development and forward, too. So basically, how it works A/B testing, it's-- Sorry. You will going to have a create experiment call to action at the delivery level, at the message level. And you will be able to set an holdout and some treatments. Classic so far. It's not limited to A/B/C testing. I speak on behalf of Thomas. Thomas, you will be able to go beyond A/B/C. Okay. Right. Okay. I'm not saying a wrong thing. So I just want to make sure. So you create this. And then you can edit your content. And within the content, more or less like the multilingual, you have the different treatments. And for each, you can edit the content. So you can create the-- And you can edit the content for the subject line and you can edit also the body. And tomorrow, we'll have also the sender, okay? And then the thing that is really great...
Is at the end of the day, when you define these treatments, you will have also a reporting that is coming out-of-the-box to measure-- You define a winning strategy based on the behavior you want. And then you will have a reporting that will help you to understand...
What is the winning strategy, and what are the results and the future optimization you have to make. And the winning strategy, for example, here, the winning treatment is the Treatment B. So you have those metrics that you can analyze. And it is really important to have this A/B testing ability out-of-the-box. Because in the era of AI, everything is about testing, improving, testing, improving seamlessly, endlessly, okay? Where I am? Okay.
AI content generator with brand guidelines. Today in the AI system for content generation, basically, what you have is you have your content. You can inject a brief of Campaign piece of information that we can use as a context. And then you enter a prompt. And you say, make this subject line more engaging for this and that. You can do it. You can even build the email from scratch. But the problem with companies that they don't have the freedom to change any piece of content like this. It's not possible because it's too sensitive. It's too guided. You have teams, legal teams. You have to follow exactly the brand guidelines. So what we are releasing is exactly that. So imagine that you have some brand guidelines. I take it one from Adobe. Maybe not the most recent one. But just to give you an information, a brand guideline is a document that describes all of the things you have to think about when you build the content, when you communicate on behalf of the brand, like the colorimetry, the imagery, the writing style, and everything. So you have a huge document that describes everything the logo, the colors, what you can say, what you cannot, the tone, and everything. So this is a brand guideline. And what we are providing is, when you have such a document...
You can upload it in the-- You will have a new item that is called brand, where you will inject your brand guidelines, any document you have. You can have multiple brands. And you have an AI system behind that will read the document, pass the document, and it will extract all the information. And it will build a knowledge graph. So a knowledge base that extract the colorimetry, extract the writing style, extract the font, the theme, the imagery, everything. And so that you can leverage that to help you to build on-brand content, okay? So this is how it works. And now let me show you after when...
You want to use it in the content. So alignment. So here. So now the content generator not only just generates content based on your prompt and your guideline. The objective of the AI Assistant is to align with the guidelines. So there is a notion of alignment scores here. You will say, "Okay, this content that you have created is 20% aligned with the brain guidelines." And the objective of the AI Assistant is to increase this score, okay? So you can view details. And it will tell you that there are some issues with regards to the font, the logo, the imagery, the colors. And it will propose. And you can test it across multiple brand guidelines to see what is the brand that aligns the more with your content. And the thing that you can do after is to follow the system. It will help you to make suggestion towards the increasing of the alignment score. So the objective of the AI is always to increase the alignment score. So now I think it's a better use of the content generator because it won't create any content randomly. It will create on-brand content. And I think this is what you would need for. So this is the new. And this, just for you to explain you why we benefit from it, Campaign team did not develop that. AJO team did. So but because we are using the same technical stack for content authoring, we are benefiting from their development. And tomorrow, when we do something really cool, they will benefit from their development. So this share stack for content authoring makes it possible to accelerate with the innovation, okay? I will continue. I have three to go. Sorry for that.
Transactional message with profile enrichment. So this one is really powerful because you can switch from a pure transactional message, where you have to inject all of the personalization data. Now you have just to trigger the message. And you can rely on your Campaign database to personalize the message, including offers. Personalize the offer, for example. The way it works is super simple, as usual with Thomas. Basically, you create a new transactional message, as today, on the web UI, just for you to know. And then, you enable profile enrichment. And the secret sauce here to make-- So you will select attributes. So this is the trick. You won't have access to the entire-- So you do this configuration while you create the transactional message. You won't have access-- Nine minutes to go. You won't have access to the entire profile database, which is too big. If you personalize and you look up this database, it will break the performance. So the idea is you pre-select the attributes you need, like this. You validate. You define what is the reconciliation key, second thing. Third, the behavior if the reconciliation with the profile doesn't work.
Three, you can send a non-personalized message or you cannot send it. And then after that, you will have a copy of those attributes close to the transactional message execution platform so that you will have a lookup store that is really fast access to get access to those attributes. So this is how it works for message center.
Last no, two last. For administrator, not for marketer, this one. Sorry for that. For sometime, we need to use some stuff for admin guys developers. So basically, the package management, okay? Package management, today, when I work with customers, I want to create a new schema or modify the database. It's really tricky. So I do it on stage. I take the package, and then I apply on prod. And as I said, sometimes I keep my finger crossed because if those two environments are not aligned, it will break. So what we will do is to have the ability to create from-- You will have access to a new platform, a new UI, where you are connected with all the instance you have. You can create a new package. You select a package.
You will have a list of out-of-the-box configuration. You select your data. And basically, after that, you save your package. Once you have your package, I don't have the mocks for that, it's working for us, you will set the destination. And you will set when you want to do it. So you can schedule it automatically. And also, thanks to this, we take the control on the export import. And we will add our knowledge, our guardrails. We'll make some verification in the destination to make sure it doesn't break. So this is something that and you will have some reporting about this package is not compatible for this and that reason. So that's really cool. And at the same time, you will be able to audit well. There is a configuration from this instance that has been installed from that into this instance. And you will save time to troubleshoot why something is breaking while nobody, supposedly, has modified something. So this is work-in progress. And the last one is...
Today, you have, by definition campaign, you can extend the data model. This is table stakes. This is the way it works. We provide out-of-the-box table, and you create any data model you want.
And once you have customized some of the tables, you want to surface those attributes in the web UI, in the UI. So today, how it works is, basically, you take one recipient. For example, if I look at the recipients, and we finish with that...
You have an out-of-the-box form that's your face the recipient view. Imagine that you have extended the recipients to add new custom attributes. What you are going to do is click here. You can directly access and say, "Okay, Fill." Add all the custom attributes into the form. So you will be able to do this. And you can change afterwards. This one is mandatory. This one is not. And this one, I can edit. It will span in the two columns. You can change the layout. You save. And now when you come back to the profile here...
Like in ACS, you are going to have all of the custom attributes, all of the custom attributes available. And this is something that tie-- Because the form is not only is nothing else than a representation of the data, so you don't have to create an XML form to integrate in the navigation tree and so on. So it's just one-click here, and you manage that, okay? And I think with that, I finished the demo. So it's just an overview, we scratch the surface of what is available. So if you need to know more about other features, please feel free to chime in and to come to us. We will stay after and we have a lot more. Unfortunately, I don't have time. Sorry for that.
Yes. Forgot. Thank you.
So just wanted to remind because I speak a lot and I forget what I'm saying. What we have showcased here is the idea was, as I told, to empower our marketers first. It was the first priority. We continue to empower marketers. And we want also to enhance the engagement and to put it at the fingertips of the marketers. So to have something that with multilingual, it was table stake, we didn't have it, now we have it. The experimentation, now we have it. The one-to-one message with profile enrichment, now we have it out-of-the-box. So thank you for that, Thomas. And we also know we are starting to address the admin persona. So I am an admin persona for most of the time. So I know that you need a lot. And the objective is to not get rid of the console, but to cover it also. Even the administrator won't need anyone to go to the client console. They can do it everything on the web UI. Web UI will be the one and only, and v8 also, the one and only. Thank you. Great. So for those of you who are already on v8 today, hopefully, that roadmap and that demonstration has ensured your confidence that this is your key to the future. It is your key to unlocking innovation that we're bringing to Adobe Customer Journey's customers, whether that you're in AEP and using AEP and unlocking those use cases or you're only going to be in Campaign v8 today, that is still a great investment, and there's a lot of innovation and development coming there. If you're not on v8 today, we just wanted to quickly end to remind you of the resources that are available that we've developed for you to upgrade to that Adobe Campaign v8 version.
If you're on Campaign Standard, we've actually developed and delivered automated tooling and services to help you transition. And because of the upgrade to a Managed Cloud Services deployment model, you also will have access to our transition management team to help you and guide you through that transition. If you're on a Campaign v7 hosted environment, very similar, we've developed automated tooling. This is going to feel like almost a seamless upgrade. Again, I don't like using seamless because we know all upgrades are an investment on your part, but hopefully, we'll feel as seamless as possible. You'll have transition management support, of course, as well. If you're a v7 hybrid or on-prem customer, we know this is a bigger lift for you, right? It's reimagining your stack a little bit. It's about becoming comfortable with this hosted environment, this managed cloud offering. So first, we'll migrate you to the managed cloud offering and then ensure your upgrade to v8. And we have Adobe Consulting Services and many partners in the ecosystem that we've worked very closely with to be able to deliver those packages to get you from v7 hybrid or on-prem.
We had talked at the beginning of this session about a lot of our investment in security, scalability, reliability. If you have reservations or your organization has reservations about moving from hybrid or on-prem to a managed cloud environment, please speak to Christophe or myself or any of the other number of product leaders that are in the room so that we can better understand and maybe meet with you after Summit to help, maybe talk through some of those reservations about moving from a hybrid or on-prem to the managed cloud offering.
Before you go, just very quickly, I want to ensure you're all aware of Experience League. This is a phenomenal resource for all of our customers. You can learn, ask questions, there's tutorials, guided demonstrations, documentation. For example, once you're logged into Experience League, we actually have an AI Assistant for content generation, what we call Playground. Not fully customizable like a live environment, but you can go in and actually start using that tool and just really understanding how that works. You can get your hands right in there. So some of the features that we have on Experience League, and then you have access to technical support, of course. And with that, like I said, we have a number of Campaign experts in the room. I think Kiril and Thomas up here, myself and Christophe, we're happy to stick around. If you want to ask questions, we'll be here for another 10, 15 minutes or so. And we thank you all for your time and hope you have a great Summit.
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