Skill Exchange: Creating a Data Ecosystem for Personalization Success

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About the Session

Discover how Coca Cola’s biggest D2C e-commerce, “En Tu Hogar,” has in partnership with Adobe, harnessed data to build a connected ecosystem that scales operations and achieves sustainable growth. Learn about the data strategies implemented, along with personalization use cases, such as Cart Price Rules and Coupons, to enhance conversions. Dive into learnings of implementing product recommendations and integrating the CRM strategy with the Real-Time CDP platform. Advance your e-commerce data strategies from this exploration of Coca Cola’s approach and Adobe’s technologies.

Key takeaways:

  • Strategies for building a connected data ecosystem
  • Best practices for increasing conversions with personalized cart price rules, coupons, and product recommendations
  • How to integrate CRM strategies with Real-Time CDP for dynamic and engaging customer interactions

Industry: Consumer Goods, Retail

Technical Level: Intermediate to Advanced

Track: Commerce

Presentation Style: Tips and Tricks

Audience: Campaign Manager, Developer, Digital Marketer, Product Manager, Commerce Professional, Omnichannel Architect

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