Scaling Ecommerce and Personalization: Sling TV’s Peak Event Playbook

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About the Session

Major sporting events present make-or-break opportunities in the competitive video streaming market. Sling TV and Adobe formed a close partnership to create a commerce experience that scales for high demand events and empowers business teams to drive profitability through real-time offers and personalization.

Key takeaways:

  • Scale ecommerce to handle any event seamlessly
  • Build strong product partnerships to achieve mutually ambitious business goals
  • Harness real-time data and personalization to maximize profitability

Industry: Commerce, Media, Entertainment, and Communications

Technical Level: General Audience

Track: Commerce

Presentation Style: Value Realization

Audience: Developer, Digital Marketer, IT Executive, Marketing Executive, Marketing Practitioner, Marketing Operations , Business Decision Maker, Commerce Professional, IT Professional, Marketing Technologist, Omnichannel Architect

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