Unlock ROI: Highest Value Use Cases for Content Creation and Production

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About the Session

Discover how leading organizations are leveraging gen AI to unlock ROI within creation and production in the content supply chain. Get cutting-edge insights from Adobe’s latest research, showcasing how gen AI empowers marketing leaders to drive efficiency, agility, and creative impact at scale. Designed for marketing decision-makers, gain actionable strategies to optimize content workflows, reduce production costs, accelerate timelines, and elevate content quality and personalization, all while maintaining brand integrity.
Key takeaways:

  • Explore how organizations in different industries are unlocking ROI opportunities
  • Understand how industry challenges are shaping the evolution of content creation based on actionable data and cross-industry research
  • Learn executive-ready strategies for integrating gen AI seamlessly into existing workflows to deliver scale, efficiency, and measurable ROI

Industry: Automotive, Consumer Goods, Financial Services , Healthcare and Life Sciences, High Tech, Media, Entertainment, and Communications, IT Professional Services, Retail

Technical Level: General Audience

Track: Content Supply Chain, Generative AI

Presentation Style: Case/Use Study, Tips and Tricks, Thought Leadership

Audience: Developer, IT Executive, Marketing Executive, Operations Professional, Marketing Operations , Business Decision Maker, Marketing Technologist

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