PepsiCo Design and Doritos' Journey with Adobe Firefly and Generative AI

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About the Session

See how Doritos transformed from a snack brand into a global culinary platform by leveraging Adobe Firefly and gen AI technologies. Explore the creative process, scalable personalization, hyper-localized content, and cultural resonance — all while maintaining brand authenticity. Through live demonstrations and practical examples, learn how to integrate AI-powered solutions into your workflow, preview cutting-edge prototypes, and discover strategies to scale creative output while enhancing brand loyalty and authenticity.

Key takeaways

  • Master the Firefly AI tools to create on-brand content to supercharge workflows
  • Learn proven strategies from Doritos’ success: from implementation to measurable results
  • Transform your creative workflow with practical AI solutions that scale
  • Accelerate content production while maintaining brand consistency and quality

Industry: Automotive, Consumer Goods, Retail

Technical Level: General Audience

Track: Generative AI

Presentation Style: Case/Use Study

Audience: Advertiser, Digital Marketer, Marketing Executive, Web Marketer, Marketing Practitioner, Content Manager, Designer

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