Empowering Brands: Global Transformation Scaling Web Experiences

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About the Session

Global enterprises often struggle with fragmented online experiences and siloed web designs, negatively impacting customer experience and inflating development costs. You can address these challenges by implementing a global design system that streamlines creative and development processes, enabling teams to scale web experiences to local markets. Learn about the transformation to a successful global operations model that delivers cohesive online experiences to customers across diverse markets.

Key takeaways:

  • Addressing fragmented online experiences through a unified design system
  • Strategies to transform development approaches that enhance productivity
  • Opportunities to optimize and scale operations that improve customer experiences

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Industry: Healthcare and Life Sciences

Technical Level: General Audience

Track: Content Management, Unified Customer Experience

Presentation Style: Case/Use Study, Thought Leadership, Value Realization

Audience: Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Business Decision Maker, Content Manager, Designer, IT Professional, Marketing Technologist, Omnichannel Architect

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