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Empowering Brands: Global Transformation Scaling Web Experiences

Speakers
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Global Web Activation Lead, Astellas
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Global Adobe Experience Platforms Lead, Astellas
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Managing Director and CTIO Accenture Adobe Business Group India, Accenture
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Session Resources
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About the Session
Global enterprises often struggle with fragmented online experiences and siloed web designs, negatively impacting customer experience and inflating development costs. You can address these challenges by implementing a global design system that streamlines creative and development processes, enabling teams to scale web experiences to local markets. Learn about the transformation to a successful global operations model that delivers cohesive online experiences to customers across diverse markets.
Key takeaways:
- Addressing fragmented online experiences through a unified design system
- Strategies to transform development approaches that enhance productivity
- Opportunities to optimize and scale operations that improve customer experiences
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Industry: Healthcare and Life Sciences
Technical Level: General Audience
Track: Content Management, Unified Customer Experience
Presentation Style: Case/Use Study, Thought Leadership, Value Realization
Audience: Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Business Decision Maker, Content Manager, Designer, IT Professional, Marketing Technologist, Omnichannel Architect
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