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Adobe Experience Manager Sites: Top Innovations

Speakers
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Sr. Director, Product Management for Experience Manager and Commerce Storefront, Adobe
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Director, Product Marketing, Digital Experience, Adobe
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About the Session
Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Discover the latest Adobe Experience Manager Sites innovations that provide any marketer or developer agile tools to build engaging experiences, supercharge content creation, and accelerate development — right out of the box.
Key takeaways:
- Accelerate creation of high-performing, personalized experiences with simplified content authoring and development processes
- Create intent based experiences by using gen AI to predict content and customer needs
- Optimize conversion with self-learning experimentation
Technical Level: General Audience
Track: Content Management
Presentation Style: Tips and Tricks
Audience: Developer, Digital Marketer, IT Executive, Marketing Executive, Project/Program Manager, Product Manager, Marketing Practitioner, Business Decision Maker, Content Manager, IT Professional, Marketing Technologist, Omnichannel Architect
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