Transforming D2C: How CASIO Delivers Immersive, Personalized Web Experiences

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About the Session

Discover how CASIO, a global electronics and timepiece leader, is revolutionizing customer experience by using Adobe Experience Cloud and Adobe Creative Cloud. CASIO scaled its D2C business by launching a global digital platform and transformed personalization by delivering an innovative service, "MY G-SHOCK", offering over 10 billion customization options. Learn how Adobe helps power an immersive website across 32 global markets, driving global increases in purchase rates and conversions.

Key takeaways:

  • How a revamped digital strategy and Adobe ecosystems drive digital transformation initiatives across the organization
  • How CASIO uses Adobe Experience Manager, Adobe Commerce, and Adobe Journey Optimizer to deliver personalized, data-driven customer experiences in real time
  • How CASIO leverages Adobe Substance and Adobe Experience Manager to create immersive digital experiences and automate 3D content creation to streamline publishing for global markets

Industry: Retail

Technical Level: General Audience

Track: Unified Customer Experience

Presentation Style: Case/Use Study

Audience: Marketing Executive, Web Marketer, Marketing Practitioner, Business Decision Maker, Content Manager, Marketing Technologist

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