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Unlocking Retail Media Networks: Insights from Dollar General and Adobe
Speakers
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Head of Operations, DG Media Network, Dollar General
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Retail Industry Strategy Director, Adobe
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Manager, Strategic Business Development, Adobe
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About the Session
Retail Media Networks are the fastest-growing ad channel, driving a paradigm shift in digital advertising. By building a robust and scalable RMN, Dollar General—America’s fastest-growing retailer by store count, with over 20,000 locations—has unlocked new revenue streams and enhanced customer engagement. DG Media Network taps into over 90 million active shopper profiles and 2 billion-plus transactions annually, offering unprecedented access to unique audiences, closed-loop measurement, and self-service capabilities.
Key Takeaways:
• Learn how Dollar General leverages first-party data to connect with customers on owned and paid channels, centralizing audience curation across Marketing and RMN teams on Adobe Experience Platform, and bringing measurement innovations to life.
• Gain insights into the future of RMNs, and how retailers can build a competitive advantage.
Explore how Adobe helps elevate RMN capabilities, from data and audience management to measurement, creative, and operations.
Industry: Automotive, Retail
Technical Level: General Audience
Track: Unified Customer Experience
Presentation Style: Thought Leadership
Audience: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Web Marketer, Operations Professional, Marketing Operations , Business Decision Maker, Commerce Professional, IT Professional, Marketing Technologist
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