Top Customer Experience Trends

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About the Session

Marketers and CX professionals are having to redefine customer experience in the era of AI. Executive leaders are experiencing continuous transformation in their organizations to meet the demand for personalization that is AI-driven and fueled responsibly by unified data. Adam Justis, Adobe senior director of Portfolio & Solution Marketing, speaks with Vivek Pandya, Adobe Digital Insights director, and Marta Frattini, Retail Industry Strategy Director, Adobe, on the top 2025 customer experience trends arising in the context of a redefined CX era and the opportunities they bring for the year ahead.

Key takeaways:

  • Get an inside look at the 2025 customer experience trends
  • Hear from experts and strategists on the tactics for success related to the trends
  • Discover how customers are reacting and pivoting their CX strategies for success

Technical Level: General Audience

Track: Trends and Inspiration

Presentation Style: Thought Leadership

Audience: Marketing Executive

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