Capitalizing on the New Cable: Drive Customer Acquisition with CTV

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About the Session

Adobe is leading the way in the evolution of customer acquisition. Connected TV is a key channel in the acquisition mix, reaching high-value audiences viewing premium and engaging content. But what good is delivering impactful advertising experiences in CTV without the ability to target, optimize, and measure against your important audiences? Learn how Adobe empowers marketers with the tools to drive customer acquisition objectives in CTV with optimal reach and cost efficiencies in mind.  

Key takeaways:

  • Expand your reach and acquisition efforts across the premium and open web 
  • Deliver immediate performance efficiencies with CPA and ROAS algorithmic optimization in CTV 
  • Easily activate your data collaboration deals 

Industry: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services , Government, Healthcare and Life Sciences, High Tech, Media, Entertainment, and Communications, Retail, Telecommunications, Travel, Hospitality, and Dining, Distribution/Wholesale

Technical Level: General Audience

Track: Customer Acquisition

Presentation Style: Thought Leadership

Audience: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker

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