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Boost Experimentation with Auto-Created Tests the Home Depot Way
Speakers
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Manager of Experimentation, Online Marketing Analytics, The Home Depot
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Principal Enterprise Architect, Adobe
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About the Session
Learn how The Home Depot established a system of record for experience marketing and product management to self-serve test building with guardrails and automation. Home Depot reduced the effort to deploy tests by over 60% while reducing the testing learning curve and bottleneck that limited their ability to increase test volume. Learn the secrets of their Adobe Workfront to Adobe Target Fusion integration that automates creation while instilling best practices.
Key takeaways:
- Systems, skills, and processes that form keys to success
- A blueprint deployment roadmap to guide your program democratization and establish a system of record
- How AI can enhance an autotest program upstream and downstream to automate test digital experience creation and personalize to audiences 1:1 in the moment
Industry: Automotive, Consumer Goods, Retail
Technical Level: Intermediate
Track: Workflow and Planning
Presentation Style: Value Realization
Audience: Campaign Manager, Digital Marketer, Marketing Executive, Operations Professional, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker, Content Manager, Marketing Technologist, Team Leader
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