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Delivering Business Results with Metadata Insights
Speakers
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Principal Product Marketing Manager, Adobe
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Martech Strategy Lead, Pfizer
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Product Director, Pfizer
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About the Session
Metadata is essential for businesses to increase the consistency and accuracy of campaign performance data to allow for enhanced marketing insights and mROI optimization. By defining and tracking key metrics across various channels, audiences, and markets, businesses gain valuable insight into performance and customer engagement. Join this session to learn how Pfizer is using a standardized taxonomy across other tools, partners, and processes to be more data-driven.
Key Takeaways:
- Leveraging a common taxonomy across the ecosystem for better cross-functional collaboration
- How to centralize and standardize metadata in Workfront Planning
- Using standardized metadata to measure campaign performance and mROI
Technical Level: General Audience
Track: Workflow and Planning
Presentation Style: Case/Use Study
Audience: Campaign Manager, IT Executive, Marketing Executive, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Marketing Technologist, Team Leader
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