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Unlocking Modern Marketing’s Potential with Integrated Operations and AI
Speakers
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Partner & Chief Innovation Officer, Credera
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About the Session
Marketing teams face pressure as demand for faster results and AI disruptions reshape the landscape. Without a new approach, organizations risk not maximizing marketing ROI. Enter Choreo — a transformative framework powered by Adobe for modern marketing operations. Choreo helps teams design, build, and optimize by focusing on the five Ps: purpose, people, process, platforms, and performance. Learn how to iteratively bring these components to life using AI to refine and enhance operations through real-world success stories from major brands.
Key takeaways:
- Understand the five components of a high-performing marketing model: purpose, people, process, platforms, and performance
- How to apply Adobe technology and AI tools to streamline and improve operations
- Gain insights to future-proof your marketing operations, stay ahead of changes, and drive better business outcomes
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Industry: Financial Services , Healthcare and Life Sciences, Media, Entertainment, and Communications, Retail
Technical Level: General Audience
Track: Workflow and Planning
Presentation Style: Tips and Tricks
Audience: IT Executive, Marketing Executive, Operations Professional, Marketing Operations , Business Decision Maker, Marketing Technologist
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