How Omnicom Drives Marketing ROI for Clients and Internally

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About the Session

Learn how Omnicom uses Adobe Workfront to coordinate work across agencies and brands. Discover the latest strategies for optimizing workflows to boost efficiency and productivity. Understand how well-orchestrated processes and technology adoption enable faster delivery and greater results and how integrations can power more efficient workflows and reporting.

Key takeaways:

  • Get real-world examples of how Adobe GenStudio drives the content lifecycle leading to more impactful and performant campaigns
  • Learn how Omnicom leverages the expertise of one of its portfolio companies, LeapPoint, to optimize its client’s content supply chain
  • Preview upcoming innovations in the GenStudio roadmap focused on key capabilities in Workfront

Industry: Advertising/Publishing, Consulting/Agency

Technical Level: General Audience

Track: Workflow and Planning

Presentation Style: Case/Use Study

Audience: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Web Marketer, Marketing Practitioner, Marketing Analyst, Marketing Technologist, Social Strategist, Team Leader

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