Qualcomm optimizes its content supply chain with Adobe’s AI-powered personalization.
09-18-2025
Whether it’s powering smartphones, connected cars, or the next wave of AI-driven devices, Qualcomm Technologies, Inc. is a name synonymous with breakthrough technology. Because the company’s innovations span so many industries, its marketing teams face the unique challenge of creating accessible, on-brand campaigns across every channel.
Under pressure to produce thousands of assets every week, from localized campaigns to personalized digital experiences, they saw an opportunity to rethink how content gets made. With Adobe GenStudio, the company can now utilize generative AI to produce and customize a high volume of content for its campaigns, adapt it for different audiences, and bring it to market faster. By streamlining production, activation, and measurement within a single connected workflow, Qualcomm Technologies is freeing up teams to expand their reach without adding more manual work.
Eliminating bottlenecks, empowering teams.
“Qualcomm has delivered technology breakthroughs that have reshaped industries for over 40 years, and we are in a unique position to power the next era of AI transformation,” said Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated. “To meet this moment, we’re rethinking how creativity scales - streamlining the content creation process from ideation to execution. Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact across the marketing organization.”
As content demands continue to skyrocket, workflows quickly become the biggest bottleneck. What slows teams down isn’t creativity, but the manual steps, disconnected tools, and duplicated effort that prevent campaigns from moving at the speed the business needs.
This challenge is what makes Adobe GenStudio so critical. By integrating AI-powered production, performance feedback, and brand standards into a single, connected workflow, the company is reimagining its content engine, helping teams move faster, stay consistent, and deliver campaigns at scale.
Reimagining content for a new era.
With Adobe GenStudio solutions at the center, it is looking to reshape the way teams collaborate. Instead of juggling slow approvals, redundant tasks, and siloed workflows, teams now achieve faster production, streamlined collaboration, and scalable personalization within a single, unified workflow.
- Adobe GenStudio for Performance Marketing: Effectively scaling content creation with generative AI requires that every new asset is on brand, high quality, and backed by performance insights. GenStudio for Performance Marketing addresses this need, and will provide marketers with an AI-first application that enables them to easily create, resize, and translate content across various channels, including 2D, 3D, and video assets, while staying aligned with brand guidelines defined by their creative teams. Built-in performance insights also allow teams to fine-tune creative elements against key metrics, ensuring every asset is optimized to perform effectively.
- Adobe Express: Adobe Express will give the Qualcomm Technologies marketing teams self-service tools to quickly create and customize assets for their specific channels. It works hand-in-hand with GenStudio for Performance Marketing, extending approved brand guidelines (templates, colors, and fonts) to more individuals so they can confidently produce on-brand content. This shift will simplify approvals, allowing teams like social marketing to respond faster to time-sensitive campaigns while scaling production, ensuring assets remain safe for commercial use.
- Adobe Firefly: Qualcomm Technologies is piloting use cases with Adobe Firefly, Adobe’s commercially safe family of AI models, to help meet rising demand for content across digital channels. By training Firefly on brand and campaign assets, teams can explore how to confidently generate imagery that reflects brand standards for marketing assets while maintaining creative control.
- Adobe Experience Manager: Qualcomm Technologies is expanding its use of Adobe Experience Manager, a content management system, to deliver more tailored digital experiences. With the “Generate Variations” capability, teams can use simple prompts to test different creative and messaging across target personas. For example, adapting content on the Qualcomm website to better engage specific audiences.
Together, these tools are creating a future-ready content engine that scales smarter — not just faster.
One connected ecosystem.
The Adobe GenStudio transformation builds on the broader Qualcomm Technologies investment in Adobe. With content creation workflows anchored in Adobe Workfront, Qualcomm Technologies has streamlined project management across marketing and creative teams into a single system of record. Adobe Marketo Engage offers AI-driven insights into customer behavior, enabling marketers to target their audience more effectively and improve conversion rates.
By integrating content production, campaign activation, and performance measurement into a single, connected ecosystem, Qualcomm Technologies is freeing teams to focus on higher impact creative work, and laying the foundation for long-term growth.
Future-ready storytelling.
For Qualcomm Technologies, this transformation is about creating clear, relevant content that reaches the right audiences wherever they are. By partnering with Adobe to optimize its content supply chain, the company is showing how marketing teams can drive impact and stay competitive in today’s crowded, attention-based economy.
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