Varun Parmar

Senior Vice President and General Manager of Adobe GenStudio and Firefly Enterprise
Varun Parmar is Senior Vice President and General Manager of GenStudio and Firefly Enterprise at Adobe. These industry-defining, generative AI-first offerings enable marketing teams to quickly plan, create, manage, activate, and measure on-brand content, and automate repetitive tasks while accelerating production of high-quality asset variations for different audiences, channels, and markets, respectively. Previously, Varun was Chief Operating Officer at Miro, a digital collaboration platform, where he led a global team across product management, engineering, design, customer engagement, and partnerships. Earlier, he was Chief Product Officer at Box, a leader in enterprise content management, co-founded a document collaboration startup that was acquired by Box, and held senior product remits at Dell EMC. Varun spent six years at Adobe earlier in his career, during which he focused on corporate strategy, as well as product management for Adobe Acrobat and Document Cloud. Varun graduated from MIT with a joint master’s degree in business and engineering.

Read the latest from Varun Parmar.

  • How AI powers unrepeatable customer experiences.

    Discover how organizations can move beyond AI experimentation to build unrepeatable customer experiences through orchestration, governance, and scale.

  • Continuously optimize ads for better performance.

    Refresh creative faster, test new variations, and optimize campaigns continuously with Adobe GenStudio for Performance Marketing MCP server.

  • Comcast Xfinity scales on-brand creative output by 10x.

    Comcast Xfinity accelerates on-brand creative campaign production using Adobe Brand Intelligence.

  • Raising the bar for enterprise-ready AI.

    Adobe partners with NVIDIA to redefine the content lifecycle with a 3D digital twin solution and custom AI models in Adobe Firefly Foundry.

  • Qualcomm super-charges its campaigns with AI.

    Learn more about how Qualcomm optimizes its content supply chain with Adobe’s AI-powered personalization.

  • Estée Lauder Companies scale production with Adobe Firefly.

    Explore how The Estée Lauder Companies embraces Adobe Firefly Services to transform its digital marketing operations.

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