Brands lose an estimated $130 billion a year on ads that simply don’t perform. For channels where creative does the heavy lifting, such as social, video, and display, creative alone accounts for the majority of that waste — an estimated $35 billion.¹ Creative is the last major variable in performance marketing that remains largely unoptimized. Everything else, from buying to bidding to targeting, is now heavily automated. But turning performance insights into a new, brand-approved ad still takes time, and every day that passes means more budget is spent on underperforming creative.
This lag exists because the signal and the response are disconnected. Performance flows through multiple people, platforms, and approval processes before a new ad goes live. One team analyzes results and decides what to change. Another interprets the plan, develops new creative, and routes it through feedback and approvals.
But what if your next opportunity to improve ROAS surfaced automatically? What if the entire path from insight to activation happened without manual handoffs?
Adobe GenStudio for Performance Marketing just launched a new MCP server that makes this a reality. Now in Early Access, the MCP server lets marketers stay in the AI tools they already use, including ChatGPT and Claude. From there, teams can go from a question to a campaign refresh in a single conversation, or automate tasks like performance reports that used to take weeks or even months to receive.
Imagine a system that never clocks out, catches the moment an ad is worth scaling or a signal is worth acting on, and works toward your performance goals in the background — whether you're in a meeting, at the gym, or asleep.
