Brands lose an estimated $130 billion a year on ads that just aren’t working. For channels where creative does the heavy lifting, such as social, video, and display, creative alone accounts for the majority of that waste — an estimated $35 billion.¹ Creative is the last unoptimized variable in performance marketing. Everything else, from buying to bidding to targeting, is now largely automated. Getting a new, brand-approved ad live in response to what the data shows still takes time, sometimes weeks or even months, and all the while you’re burning through spend.
This lag exists because the signal and the response live worlds apart, with multiple people, platforms, and SLAs involved in every refresh. Someone is manually tracking performance, deciding what to do, and setting the next ad in motion. Someone else is interpreting the plan and producing new creative for feedback.
But what if opportunities to drive higher ROAS surfaced automatically? What if handoffs required nothing from you? Agents put that reality within reach. Picture a system that never clocks out, catches the moment an ad is worth scaling or a signal is worth acting on, and works toward your performance goals while you're in a meeting, at the gym, or asleep.
Adobe GenStudio for Performance Marketing is building toward this future. It helps performance marketing teams see what’s working in their paid campaigns, decide what to do next, and assemble the next version of an ad from their own brand-approved assets, ready to activate across channels.
Starting now, teams can do all of that from GenStudio for Performance Marketing or from inside ChatGPT and Claude.
Enabling this experience is the new GenStudio for Performance Marketing MCP server. It gives the agentic tools you already use something they didn’t have before: the ability to go from a question to a campaign refresh in a single conversation, with each response grounded in real, reliable inputs.
